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329 Marketing BA Degree Programs


Promoted
Sunway University
Bachelor of Arts (Honours) in Advertising and Branding
- Shah Alam, Malaysia
BA
Full time
3 years
On-Campus
English
The program focuses on developing students' understanding of advertising and branding within the media industry. Throughout the course, students learn how to craft compelling messages, use creative strategies, and apply marketing techniques that resonate with diverse audiences.


Promoted
University of Essex Online
BA (Hons) Business and Marketing
- Online United Kingdom
BA
Part time
4 years
Distance Learning
English
On this 100% online and part-time BA (Hons) Business and Marketing, you will explore a wide range of essential business and marketing topics and gain key skills which you can use in your current role from day one. As the consumer marketplace becomes increasingly crowded with international trade now commonplace, it is important for companies to stand out from the competition. Through this online BA (Hons) Business and Marketing, you will develop your practical skills, enhance your ability to produce effective marketing communications and learn how to differentiate your product or service offerings.


Promoted
Anglo-American University
B.A. in Business Administration: Strategic Marketing
- Prague, Czech Republic
BA
Full time
3 years
On-Campus
English
The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.


Global College Malta
BA in Marketing
- Il-Kalkara, Malta
BA
Full time
36 months
On-Campus
English
The Global College Malta BA in Marketing blends management studies with a focus on marketing, digital media, and market intelligence. Gain critical, analytical, and communication skills, preparing you for diverse career paths in both public and private sectors.


John Cabot University
BA in Marketing
- Rome, Italy
BA
Full time
4 years
On-Campus
English
The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.
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Mediterranean College
BA (Hons) Fashion Design & Marketing
- Athens, Greece
- Glyfada, Greece
- + 1 more
BA
Full time
3 years
On-Campus
English, Greek
The BA (Hons) Fashion Design & Marketing programme offers an integrated combination of creative design skills and strategic marketing knowledge tailored to the dynamic fashion industry.


Goldsmiths, University of London
BA (Hons) Economics with Marketing
- London, United Kingdom
BA
Full time
3 years
On-Campus
English
Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.


The Institute Of Contemporary Music Performance
BA (Hons) Music Marketing
- London, United Kingdom
BA
Full time
3 years
On-Campus
English
On the BA (Hons) Music Marketing degree, you’ll develop your dynamic music business and marketing skills across all facets of the music industry. You’ll master the ability to devise, plan and execute high-impact music marketing strategies to reach global audiences and really stand out from the crowd.


Asia Pacific University of Technology & Innovation (APU)
BA (Hons) in Marketing Management - Digital Marketing Specialization
- Kuala Lumpur, Malaysia
BA
Full time
3 years
On-Campus
English
APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.


EU Business School Barcelona
BA (Hons) in Business Management (Marketing)
- Barcelona, Spain
BA
Full time
3 years
On-Campus
English
The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.


Mediterranean College
BA (Hons) Business Management (Marketing)
- Athens, Greece
- Glyfada, Greece
- + 1 more
BA
Full time
3 years
On-Campus
English, Greek
The Mediterranean College Business School is one of the first Business Schools to be established in Greece (1977) and the first to offer an MBA, back in 1989. The BA (Hons) Business Management (Marketing) has been designed by the University of Derby, a TOP10 UK University for Marketing Studies, according to the Guardian University Guide, 2020. This is the only bilingual programme in Greece certified by the UK CMI (Chartered Management Institute), which ensures that you’ll develop the knowledge and skills that employers seek. In addition, you become a CMI affiliate member, with access to the Institute’s electronic resources, and you also earn the CMI Level 5 Diploma in Management & Leadership. The programme is also accredited by the UK Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. The course content, through the CIM Graduate Gateway, ensures that you obtain the necessary marketing qualifications required in the marketplace. The CIM Certificate in Professional Marketing is a highly sought-after qualification and the programme enables you to be exempt from a wide range of exams required by the Institute.


Open University
BA (Honours) in Business Management (Marketing)
- Online United Kingdom
BA
Full time, Part time
3 years
Distance Learning
English
What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) in Business Management (Marketing) degree, you'll develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice.


Middlesex University Dubai
BA Honours Business Management (Marketing)
- Dubai, United Arab Emirates
BA
Full time
3 years
On-Campus
English
BA Honours Business Management (Marketing) is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well-placed to enter a diverse range of corporate, governmental and third-sector organisations.


Vizja University
BA in Social Media and Digital Marketing
- Warsaw, Poland
BA
Full time
3 years
On-Campus
English, Polish
The BA in Social Media and Digital Marketing equips you to design, execute and optimise digital campaigns that connect brands and communities. You’ll master content strategy, social media analytics, SEO/SEM, influencer marketing, paid ads and brand communication—all through project work, and more.


Academy of Art University
Bachelor of Arts (BA) in Artificial Intelligence Marketing & Design
- San Francisco, USA
- Online
BA
Full time
4 years
Distance Learning, On-Campus
English
Blend creativity and tech with a BA in AI Marketing & Design. Master AI tools to craft smart campaigns, enhance UX, and tell data-driven brand stories. Gain hands-on experience and shape the future of marketing through innovation and design.


Independent College
Bachelor of Arts (Hons) in Business Studies
- Dublin, Ireland
BA
Full time
3 years
On-Campus
English
The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).


Middlesex University Dubai
BA Honours Marketing
- Dubai, United Arab Emirates
BA
Full time
3 years
On-Campus
English
Our award-winning marketing courses have a reputation for teaching excellence. Based on our flourishing Business School, you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st-century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.
Popular Marketing Programs degree types
Popular study format
Learn more about Marketing BA degree programs
Marketing degree programs at the Bachelor's level dive into the art and science of connecting products and services with consumers. This vibrant field offers you the chance to explore innovative strategies that drive engagement and build brand loyalty.
Through courses in consumer behavior, digital marketing, and market research, you'll learn essential skills such as crafting strategic marketing campaigns and analyzing market trends. Many programs also emphasize experiential learning, allowing you to participate in real-world marketing projects that build your portfolio and industry connections. Students build confidence as they engage with new perspectives, gaining practical experience while developing their analytical and creative skills.
As a graduate, you'll be well-prepared for various career paths like marketing manager, brand strategist, or digital marketing specialist. Understanding market dynamics and consumer psychology opens doors to opportunities across industries, making your skills valuable in today's competitive job market. A Bachelor's degree in Marketing equips you to thrive in an ever-changing landscape, offering you the analytical tools and creative insights needed to succeed.