This course explores the complexity and diversity facing marketers when operating in a highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

Businesswomen and men can be found anywhere in the world in any kind of organization. As a graduate with a BA degree in Business Administration and International Management & Marketing, you will be able to manage local to international people, organize small to huge projects, and be a part of start-ups as well as multinational corporations.

The International Marketing Management program equips students with the knowledge, tools, and mindset to deal with the challenges organizations are facing today. Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, and brand management with courses in management, politics, psychology, and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.

This top-up degree is aimed at students from outside the UK who want to strengthen their business and marketing skills, whilst also developing new marketing specialisms within the international arena. This course enables you to transform an existing marketing or business qualification into a BA (Hons) in International Marketing, at Coventry University.

Our BA (Hons) Business Management (Marketing) blends traditional and digital marketing with practical application, ensuring a comprehensive skill set. Beginning with foundational business management concepts, including personnel management, you progress to advanced marketing tools, strategy, innovation, and ethical considerations. Studying marketing at Arden means mastering the latest skills for professional success.

Learn about marketing strategy, brand planning, advertising, market research, PR & get hands-on with current digital tools in internet marketing & social media. Accredited by CIM, this course is your 1st step to becoming a successful Chartered Marketer

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

The marketing major will equip you with a strong comprehension of business and the skills needed to perform the critical functions associated with directing the flow of products and services from the producer to the consumer. Study focuses on the preparation, production, pricing, promotion and placement of goods and services in the hands of customers.You will use your analytical side to interpret data and research, as well as your creative side to develop campaigns and strategies that meet the needs of businesses. You will learn to segment customers, develop budgets, analyze demographics and write marketing plans.