Academy of Art University

Bachelor of Arts (BA) in Artificial Intelligence Marketing & Design

Core Classes

• ADV 207 Creative Strategy
• COM 102 Visual Storytelling: Editing Fundamentals for Short-Form Video Content
• COM 295 Media Entrepreneurship: Brand You
• COM 495 Creative Futures: Portfolio and Professional Identity
• FND 149 Introduction to Design Thinking
• GR 102 Design Technologies
• GR 122 Typography 1: Hierarchy and Form
• GR 150 Introduction to Visual Communication
• IXD 105 Design Technology: Visual Design Tools
• PH 103 Digital Photography for Artists

Unit Requirements

Degree Requirements

• Minimum grade of C- in all major coursework
• Minimum 2.0 GPA and the following general education requirements:
  
  • 4 Art Historical Awareness courses
  • 1 Written Communication: Critical Thinking course
  • 1 Creative Ideation course
  • 1 Historical Awareness course
  • 1 Quantitative Literacy course
  • 1 Cultural Ideas & Influences course
  • 1 Employment Communications and Practices course

After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Undergraduate students will meet the following student performance criteria:

Production Skills and Technical Knowledge

• Media Content Creation: Demonstrate the ability to develop and refine video and audio concepts using industry-standard tools, including AI-assisted media graphics, location and studio recording techniques, and basic editing workflows.
• Interactive Media Development: Utilize AI tools to prototype and design interactive content suitable for websites, social media, and mobile experiences.
  Multimedia Distribution: Understand formatting and optimization strategies for branded content across major media platforms, leveraging AI tools for enhanced engagement and reach.

Design Skills

• Visual Media Application: Effectively integrate AI-enhanced visual media tools to explore and communicate creative concepts throughout the design process.
• Application of Design Principles: Apply fundamental design principles to AI-generated creative work, ensuring aesthetic cohesion and brand consistency.

Communication Skills

• Narrative Construction: Develop compelling story concepts that demonstrate an understanding of storytelling elements, leveraging AI insights to inform content direction.
• Presentation Skills: Communicate creative concepts and strategic ideas effectively in both formal and informal settings, utilizing AI-driven tools to enhance visual and verbal storytelling.

Professional Practices

• Ethical Considerations: Demonstrate awareness of the ethical implications of AI in digital marketing and brand communications, applying responsible design and communication practices.

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual
  knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skillsrelevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Use professional terminology to evaluate their work and work in the field.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design
• Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs, and participation in collaborative, civic, and pro bono projects.