The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

Do you have a feel for design and are you interested in graphic and communication design? In this course you will learn to translate your creative ideas into visual communication – with classic design tools and new technologies such as artificial intelligence (AI).

The B.A. in Business Administration: Marketing and Communications is a dually accredited program. You will get both American and European BA degree for a single price. The Marketing and Communications concentration emphasizes the role of communication and marketing in the context of running a business in the 21st century.

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

Marketing Communications With AI Integration BA Honours the expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft the most effective messages.

The importance of effective media and marketing skills has never been higher. This course focuses on developing your media production skills and aims to give you insight into the world of communications. You will be part of a lively and diverse learning environment, where you are encouraged to join student clubs and attend public lectures and events, enabling you to network and develop your learning beyond your academic studies.

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as marketing, advertising, personal selling, branding, and sales promotion. This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international digital media context, cultural inclusivity, exposure to international communication and marketing perspectives, and familiarity with the crossover of various types of communication. The academic bedrock of this specialization allows a clear understanding of communication roles in advertising and marketing in the context of a career-oriented choice of ‘Integrated Marketing Communication’ for students.

Alderson Broaddus University’s Bachelor of Arts degree in integrated marketing communication (IMC) prepares students to effectively market to and communicate with business customers in a variety of contemporary platforms-advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, branding, and more.

The digital communication track is for students interested in the technical aspects of producing content such as video and audio editing or graphic design. A foundation in the core business competencies is critical to success in today’s business world. The combination of the liberal arts perspective found in the University Explorations (general education) requirements, as well as the required business coursework and the major, enables Saint Leo students to develop and sharpen critical thinking, problem-solving, and communication skills. Communication majors will be posed to meet the variety of communication needs that businesses have today.The Donald R. Tapia College of Business is home to the Communication major which offers three distinct tracks: Digital Communication, Social Media Influencer, and Communication Studies. The major prepares students to use communication for organizations in a variety of ways, for example, to create messages and engage audiences.

Visual Communication and Experience Design is a field of study that focuses on creating visual designs that communicate messages and create positive user experiences. It involves the study of visual communication, graphic design, user experience design, and human-computer interaction.

The Design (Visual Communication) Bachelor degree allows you to immerse yourself in the design world, develop strong visual communication skills and understand the tools you need to make it in the industry. It will give you the opportunity to build a professional portfolio of your own work, while investigating a process-based design approach and engaging with mentors from the industry on real world projects.

Marketing is the practice of communicating, executing and facilitating an exchange of goods or services between companies and individuals and their customers.

In the BA in Integrated Marketing and Communications, you will receive a highly beneficial blend of modern marketing, professional communications, and business practices rarely found in one major.

Public Relations and Digital Media is a field of study that focuses on the use of technology and digital media to create and maintain a positive image for an organization or individual. It involves the study of public relations, digital media, marketing, and communication, and their practical application in various settings.

If you love business and the creativity that drives it, then advertising is for you. Develop an array of experience from copywriting to account and media planning, from integrated marketing communication to advertising campaigns.