26 Marketing Communication BA Degree Programs

The Bachelor of Arts in Communication with a concentration in Advertising and Integrated Marketing Communications is designed to cultivate creative communication skills for a successful career in the dynamic field of modern advertising. In this program, students will gain a foundation in qualitative and quantitative research methodologies, practical copywriting, planning, and design skills.

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

Marketing Communications With AI Integration BA Honours the expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft the most effective messages.

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as marketing, advertising, personal selling, branding, and sales promotion. This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international digital media context, cultural inclusivity, exposure to international communication and marketing perspectives, and familiarity with the crossover of various types of communication. The academic bedrock of this specialization allows a clear understanding of communication roles in advertising and marketing in the context of a career-oriented choice of ‘Integrated Marketing Communication’ for students.

Alderson Broaddus University’s Bachelor of Arts degree in integrated marketing communication (IMC) prepares students to effectively market to and communicate with business customers in a variety of contemporary platforms-advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, branding, and more.

The digital communication track is for students interested in the technical aspects of producing content such as video and audio editing or graphic design. A foundation in the core business competencies is critical to success in today’s business world. The combination of the liberal arts perspective found in the University Explorations (general education) requirements, as well as the required business coursework and the major, enables Saint Leo students to develop and sharpen critical thinking, problem-solving, and communication skills. Communication majors will be posed to meet the variety of communication needs that businesses have today.The Donald R. Tapia College of Business is home to the Communication major which offers three distinct tracks: Digital Communication, Social Media Influencer, and Communication Studies. The major prepares students to use communication for organizations in a variety of ways, for example, to create messages and engage audiences.

Visual Communication and Experience Design is a field of study that focuses on creating visual designs that communicate messages and create positive user experiences. It involves the study of visual communication, graphic design, user experience design, and human-computer interaction.

This course explores how marketing and communication strategies can drive social change. It emphasizes understanding how messaging influences public attitudes and behaviors. Students learn to develop ...

The Design (Visual Communication) Bachelor degree allows you to immerse yourself in the design world, develop strong visual communication skills and understand the tools you need to make it in the industry. It will give you the opportunity to build a professional portfolio of your own work, while investigating a process-based design approach and engaging with mentors from the industry on real world projects.

In the BA in Integrated Marketing and Communications, you will receive a highly beneficial blend of modern marketing, professional communications, and business practices rarely found in one major.

Marketing is the practice of communicating, executing and facilitating an exchange of goods or services between companies and individuals and their customers.

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

Our BA (Hons) Business Management (Marketing) blends traditional and digital marketing with practical application, ensuring a comprehensive skill set. Beginning with foundational business management concepts, including personnel management, you progress to advanced marketing tools, strategy, innovation, and ethical considerations. Studying marketing at Arden means mastering the latest skills for professional success.

If you want to provide people with information that is important in their daily lives, then a journalism and public relations program might be the right fit for you.