1212 Marketing Bachelors Degree Programs

Lindenwood University offers the opportunity to earn a Bachelor of Arts (BA), Bachelor of Science (BS), minor, or emphasis in marketing. When you pursue a bachelor's degree in marketing, you will acquire the skills needed to effectively market goods and services to the public and private sectors.

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

On this 100% online and part-time BA (Hons) Business and Marketing, you will explore a wide range of essential business and marketing topics and gain key skills which you can use in your current role from day one. As the consumer marketplace becomes increasingly crowded with international trade now commonplace, it is important for companies to stand out from the competition. Through this online BA (Hons) Business and Marketing, you will develop your practical skills, enhance your ability to produce effective marketing communications and learn how to differentiate your product or service offerings.

Marketing Analytics studies data to evaluate marketing activities. Students will learn to analyze data through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing analytics studies patterns in economic and consumer data that can be used to improve an organization’s marketing strategy. This major will provide a good foundation for the Master of Science in Data Analytics program at Moravian.

The Bachelor of Arts in Journalism and Media Studies is a 3-year, internationally accredited program offering a modern and interdisciplinary education combining standard Journalism school courses with courses in media studies, film studies, and marketing/public relations. You will earn a globally recognized American and European B.A. degree.

Marketing Management studies market forces and organizational capabilities to evaluate and manage marketing activities. Students will learn to analyze the market environment through accepted approaches and procedures that results in enhanced decision-making for marketing professionals.

The Global College Malta BA in Marketing blends management studies with a focus on marketing, digital media, and market intelligence. Gain critical, analytical, and communication skills, preparing you for diverse career paths in both public and private sectors.

Students in the BSc in International Marketing learn to develop global marketing strategies, brand positioning, and consumer engagement techniques. Courses cover digital marketing, market research, advertising, and e-commerce. Through real-world case studies, students analyze international consumer behavior and create effective promotional campaigns.

The Harbour.Space Digital Marketing programmes give students the comprehensive knowledge of analytics, strategy, business, finance, and creative collaboration to make businesses of tomorrow succeed. The programme combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing.

This professionally accredited degree covers the latest developments in communications, artificial intelligence, and digital and social media alongside critical marketing areas like consumer behaviour, data analysis, management, branding, innovation and popular culture. You engage with both theory and practice, making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.

Marketing is an ideal field of study if you want an action-oriented, challenging, and in-demand career where you will be solving business problems using analysis and creativity. As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners, and society at large. Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving, and communication are paired with experiential learning and the use of information technology. The result is developing expertise valued in a variety of business settings and industries.

Bachelor of Science in Business Administration - Marketing prepares you with relevant skills that keep organizations running smoothly. You will focus on hands-on problem-solving, case studies, group work, and interaction with community professionals—giving you the team-building skills and technical competencies to excel in your field.

The study of marketing provides students with an opportunity to prepare for various careers including marketing management, product and brand management, sales, advertising and promotions management, digital and social media marketing, retailing, business-to-business marketing and global marketing.

CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach “i-Marketing + Global Marketing & Marketing Analytics”. CityUHK BBA Marketing consists of two main streams: Global Marketing and Marketing Analysis

In the Bachelor of Science in Marketing Communication, classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge necessary to function in this complex and demanding field. Coursework includes a focus on traditional and social media marketing, public relations and client development. Students are given a basic understanding of the industry and how marketing and communication impact the individual and society, both locally and globally. Students are prepared to succeed as they move into their three-week and semester-long internships.

The general competency of this degree consists of defining and monitoring marketing policies based on commercial studies, as well as promoting and advertising products and/or services in appropriate media and communication platforms, preparing the necessary promotional materials.

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

The program combines a strong foundation in marketing principles with a focus on the sports industry, preparing students for careers where marketing strategies meet athletic and entertainment experien...