51 Digital Marketing BA Degree Programs

In business, data is the new oil — it revolutionizes societies and brings people together. Successful management in the digital age requires two skills: championing data science and business analytics in combination with management with a global perspective. This is precisely the combination offered by our BA in Data Science and Business. The program brings together human and artificial intelligence while using progressive teaching concepts to ensure a successful learning journey for all students, regardless of background.

APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

The BA in Social Media and Digital Marketing equips you to design, execute and optimise digital campaigns that connect brands and communities. You’ll master content strategy, social media analytics, SEO/SEM, influencer marketing, paid ads and brand communication—all through project work, and more.

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand. Digital marketing is fast becoming one of the most important skills demanded by employers, as a business is increasingly conducted online by digital brands and traditional players alike. From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, or managing our social media channels or tackling a live brief to improve traffic to a company website. Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, and mobile and social media. You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies. You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.

The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona (hereinafter – Business Bachelor with Digital Marketing in Barcelona) is designed to provide GBSB Global students a comprehensive education, focused on advanced digital marketing skills and practices used today.

Our BA (Hons) Marketing programme at Richmond American University London is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. Prepare to influence audiences across multiple channels and make a real impact in the marketplace.

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year. Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.

The online bachelor's in digital marketing degree from Concordia University, St. Paul will help you develop real-world technical skills and advance your career. The project-based coursework is taught by professionals with experience in the field, ensuring you learn the latest in executing email marketing campaigns, social media strategies, and search engine optimization measures.

Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.

The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Malta (hereinafter - Business Bachelor with Digital Marketing in Malta) offers international students a global prospective on the numerous core business concepts, developing a solid understanding of global markets and industries. The Bachelor program at GBSB Global in Malta seeks to help all enrolled students acquire an in-depth knowledge of the main traditional and digital marketing principles, as well as understand how to apply them to real-life business operations.

Our award-winning marketing courses have a reputation for teaching excellence. Based on our flourishing Business School, you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st-century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.

Few professions have changed more over the past decade than marketing. In this digital age, marketing has evolved and grown beyond just promoting a business or selling a product through advertising. People who work in marketing have two interrelated jobs—to sell to clients what they are looking to buy and to educate clients as to what is available for sale.

APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

This English-taught bachelor's degree is offered by Ca' Foscari University's EQUIS-accredited Venice School of Management in collaboration with the digital start-up incubator H-Farm. It is the only one of its kind in Italy and trains you to be a specialist in digital transformation inked to IoT, AI, Blockchain, and Big Data, capable of launching start-ups or helping a business go digital.

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate, and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new.