B.A. International Business Administration - Digital Marketing
- Berlin, Germany
- Hamburg, Germany
BA
DURATION
7 semesters
LANGUAGES
German, English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Apr 2027
TUITION FEES
EUR 33,915 / per course *
STUDY FORMAT
On-Campus
* Berlin
Key Summary
About: The BA International Business Administration – Digital Marketing runs across six schools in Berlin, Dresden, and Hamburg, with lecturers and students from 100+ countries and nearly 65 accredited programmes. It teaches data-driven marketing, customer insights, and brand scaling through integrated projects that build marketing know-how and soft skills. Its broad mix of strategy, analytics, and management prepares you for roles across marketing, media, tech, and creative fields.
Career Outcomes: You’ll be ready for career opportunities like digital marketing manager, product or brand manager, content strategist, market researcher, marketing or business consultant, and roles in advertising, communication, or strategic management.
Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.
Degree in Digital Marketing, Economics, and more
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.
The distinguishing feature that sets this program apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.
The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.
1st semester
- Business Software
- Introduction to Financial Accounting
- Management Information Systems
- Applied Business Mathematics
- Language I
2nd semester
- Marketing for the Digital Era
- Cost and Performance Accounting
- Operations Management
- Foundations of Finance - Financial Mathematics
- Language II
3rd semester
- International Law
- Entrepreneurship and Business Simulation
- Principles of Microeconomics
- Applied Statistics
- Academic writing and research methods
4th semester
- Investment and Financing
- Human Resources and Organisation Management
- Marketing Communication. Just do it
- Digital Consumer Insights: Understanding customers
- Online Marketing
5th semester
- Future Trends in Business and Economics
- Brand Management: From A for Apple to Z for Zippo
- Brand Management in Depth: Developing a Brand
- Internship
6th semester
- Internship
- Bachelor Colloquium
- Bachelor Thesis
The Digital Marketing Degree That Pays Off
As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Choose from the following career paths:
- Digital marketing manager
- Product manager
- Brand management expert
- Content strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication