B.A. in Marketing
Plymouth, USA
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 31,900 / per year
STUDY FORMAT
On-Campus
* rolling up to 1 week before term start allow for visa processing time
Key Summary
Few professions have changed more over the past decade than marketing. In this digital age, marketing has evolved and grown beyond just promoting a business or selling a product through advertising.
People who work in marketing have two interrelated jobs—to sell to clients what they are looking to buy and to educate clients as to what is available for sale. The real art of marketing comes in the various ways that marketers meet these two goals. The study of marketing considers all phases of product/service delivery, from the conception of new ideas to packaging, pricing, promotion, and distribution.
Traditional Skills with a Modern Approach
Real-World Experience
Students with a Lakeland degree in marketing enter this dynamic field with a solid foundation in economic theory, business management, market research, and consumer behavior, as well as a deeper knowledge of an emphasis area related to the marketing field (digital marketing, graphic design, sales, or retail management).
As with many majors at Lakeland, experiential education is stressed. Lakeland marketing students are able to obtain real-world, practical work experience prior to graduating and entering the workforce.
Traditional Undergraduate Scholarships
Lakeland is committed to providing exceptional value at a manageable cost. That's why we offer a variety of scholarships to help make the cost of your education more affordable.
We also encourage all students applying for scholarships to submit a Free Application for Federal Student Aid (FAFSA).
After gaining acceptance to Lakeland, you may begin applying for scholarships through your Future Muskie Portal. You will use the login information you created when you first applied to Lakeland to access the portal site. Each scholarship opportunity will be listed as a "Form" on your checklist.
If you have any questions or would like additional scholarship information, please contact your admissions counselor or the financial aid office!
Main Campus (Full-Time): Marketing, B.A.
Major Requirements (51-66 semester hours)
- ACC 210 - Financial Accounting Principles
- BUS 301 - Management Information Systems
- BUS 330 - Management Principles
- BUS 410 - Business Law I
- BUS 491 - Business Policy and Strategy (WI)
- COM 111 - Fundamentals of Public Speaking
- COM 130 - Introduction to Mass Media
- ECN 230 - Principles of Microeconomics
- MAT 220 - Probability and Statistics
- MKT 350 - Marketing Principles
- MKT 375 - Marketing Research
- MKT 388 - Integrated Marketing Communications
- MKT 485 - Marketing Management
Students must select and successfully complete one of the following emphases:
Communication (12 semester hours)
- COM 212 - Team-Based and Group Communication
- COM 330 - Strategic New Media and Digital Communication
- WRT 201 - News Writing
- WRT 330 - Advertising and Public Relations Writing
Cooperative Education (23-27 semester hours)
Only available to Marketing majors.
- EXP 100 - Professional Protocol (1 semester hour)
- EXP 300 - Experiential Learning Seminar (1 semester hour)
- Co-requisite with first experience of EXP/MKT 390 or EXP/MKT 391
- EXP 301 - Work, Ethics, and the Good Life (1 semester hour)
- Co-requisite with second experience of EXP/MKT 390 or EXP/MKT 391
- MKT 390 - Cooperative Education Experience–Marketing (1-12 semester hours) OR EXP 390 - Cooperative Education Experience (1-12 semester hours)
- Is completed two times, for a total of twenty to twenty-four (20-24) semester hours
- One experience must be in MKT 390 - Cooperative Education Experience–Marketing (1-12 semester hours)
Optional Summer Experience:
- MKT 391 - Cooperative Education Experience–Marketing (0 semester hours) OR EXP 391 - Cooperative Education Experience (0 semester hours)
Digital Marketing (12-13 semester hours)
Choose 4 of 5:
- COM 212 - Team-Based and Group Communication OR COM 220 - Persuasion & Advocacy
- COM 330 - Strategic New Media and Digital Communication
- COM 331 - Critical Communication Approaches to New Media
- EXP 100 - Professional Protocol (1 semester hour) AND MKT 400 - Marketing Internship (1-12 semester hours)
- MKT 450 - Digital Marketing Management
And so on for the remaining emphases.
Main Campus (Full-Time): Marketing Minor
Minor Requirements (21 semester hours)
- ACC 210 - Financial Accounting Principles
- BUS 330 - Management Principles
- COM 111 - Fundamentals of Public Speaking
- ECN 230 - Principles of Microeconomics
- MKT 350 - Marketing Principles
- MKT 375 - Marketing Research
- MKT 485 - Marketing Management
Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:
- Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems
- Construct and present effective oral and written forms of professional communication
- Identify the key legal and ethical issues related to contemporary business conduct
- Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment
- Describe the role of marketing in the application of business practices