Bachelor of Business Administration and Digital Innovation with Digital Marketing in Malta
Birkirkara, Malta
BA
DURATION
6 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 5,750 / per year
STUDY FORMAT
On-Campus
Key Summary
The Business Bachelor with Digital Marketing in Malta is based on improving research, product planning, and sales implementation; it bolsters critical thinking and tackles such topics as brand management, market analysis, and new product development. As a part of the degree you will cover innovative communication, digital and online marketing - studying SMM and SEO optimization, pricing strategies, and online retailing. You will also understand how to test short and long-term traffic funnels, control and launch ad campaigns, and monitor the global market by testing user’s browsing habits, creating best offers and providing customers with new buying incentives.
At the end of the day, the Business Bachelor with Digital Marketing in Malta degree will fully equip students with the marketing management knowledge required to effectively direct multinational teams and successfully work on both national and international scales.
Degree
Bachelor (BA) of Business Administration and Digital Innovation with Digital Marketing (180 ECTS)
An official and recognized qualification accredited by the National Commission for Further and Higher Education. NCFHE deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.
Why Bachelor at GBSB Global?
- Focus on Innovation | From teaching methods, course curriculum, and workshops to a fully digitalized educational environment we are all about innovation and challenging the status quo
- Global diversity | Students from 100+ countries and faculty from 37+ countries
- Employability & career development opportunities | Practical knowledge and skills, career counseling, and individual coaching sessions
- Unique industrial visits to multinational companies in your field of study
- Meetings with executives from different companies who come to the school as guest speakers
First Year
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
Second Year
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
- Business Research Methods
- Three units corresponding to a chosen specialization area
Third Year
- Professional and Career Development
- Innovative and Creative Thinking
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation
- Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
- Member and Accredited by the European Council for Business Education
- Awarded as a 5 Stars Institution by QS Stars Ranking System
- The only higher education institution in Spain accredited by Microsoft as a leader in digital education
- Ranked as a Leader in Business Education by Newsweek Magazine
- Marketing Manager
- Brand Manager
- New Product Manager
- Advertising Manager
- Marketing Communications Manager
- Social Media Manager
Career Services
GBSB Global Business School offers support to help students plan and achieve career success in Europe and around the world. Take advantage of the wide range of career development services GBSB Global Business School offers from professional workshops and corporate presentations on campus to career evaluation resources.
- Career Development Workshops
- Career Services Online Directory
- Internship Assistance
- Finding Employment Within Two Months
- Employment at Top Companies