Middlesex University Dubai

BA Honours Marketing

Our award-winning marketing courses have a reputation for teaching excellence. Based on our flourishing Business School, you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st-century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.

There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Why Study BA Honours Marketing?

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. A specialist degree in Marketing will provide you with skills that marketing professionals require to manage and market products and services effectively, and meet customer needs, within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical marketing skills, including market research, product and service development, (international) marketing strategy, e-marketing, branding, relationship management and promotion. Such knowledge and skills are required to be effective within a professional context. As you are aware, effective marketing is essential to every successful organisation. Our specialist degree trains you to become a professional who can confidently lead and develop innovative marketing campaigns within a globalised business environment.

Mode of Study Options: It is expected that by September 2021, we will have In-person classes and these could be supported by an online element. It is too early to commit to 100% online at present, as it will depend on the Health & Safety situation and KHDA permissions. We can say at present that if the Health & Safety situation warrants it, there could be 100% online, along with in-person classes.

Chartered Institute of Marketing

This programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications by taking advantage of exemptions provided through the Graduate Gateway programme. CIM qualifications are highly sought after by employers and align with our own degrees, ensuring we are equipping our students with the best opportunities for a successful marketing career.

Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete the remaining CIM modules required to earn their CIM qualification.

Teaching

Classes are held at our Dubai Knowledge Park campus from Sunday to Thursday between 8:30 am and 6:30 pm. Additional sessions may be scheduled over the weekend or holiday periods, and you should expect to receive notice of these in advance.

You will be actively involved in a range of learning, teaching, and assessment approaches as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies, and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.), which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning, you will also be developing skills which are essential for your learning and highly valued by employers. Such skills include flexibility, communication, IT skills and teamwork.