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4 Digital Marketing BA Degree Programs in Germany


SRH University
B.A. International Business Administration - Digital Marketing
- Berlin, Germany
- Hamburg, Germany
BA
Full time
7 semesters
On-Campus
English, German
Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.


Berlin International University of Applied Sciences
BA Data Science & Business
- Berlin, Germany
BA
Full time
3 years
On-Campus
English
In business, data is the new oil — it revolutionizes societies and brings people together. Successful management in the digital age requires two skills: championing data science and business analytics in combination with management with a global perspective. This is precisely the combination offered by our BA in Data Science and Business. The program brings together human and artificial intelligence while using progressive teaching concepts to ensure a successful learning journey for all students, regardless of background.
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Arden Study Centre, Berlin
BA (Hons) Business Management (Marketing)
- Berlin, Germany
BA
Full time
3 years
On-Campus
English
The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.


Arden Study Centre, Berlin
BA (Hons) Business Management (Marketing) with Foundation Year
- Berlin, Germany
BA
Full time
4 years
On-Campus
English
Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.
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Learn more about Digital Marketing BA degree programs in Germany
Studying Digital Marketing at the Bachelor's level in Germany offers dynamic insights into the evolving world of online communication and brand engagement. This field prepares you to harness digital channels effectively, equipping you for a variety of roles in an increasingly digital business landscape.
Through courses in social media strategy, search engine optimization, and data-driven marketing analysis, you’ll gain specific skills that meet industry demands. You'll learn how to craft strategic marketing campaigns, utilize analytics tools for campaign performance, and develop content that resonates with diverse audiences. The balance of theoretical knowledge and practical projects fosters independence and collaborative skills.
Germany's emphasis on applied education means you’ll engage in real-world projects and case studies, providing practical experience right from the start. Graduates in Digital Marketing find opportunities in various sectors, as skills in digital strategy and online analytics are valued globally. Students build confidence as they engage with new perspectives across a thriving international community.