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114 Marketing BBA Degree Programs


Promoted
UeCampus
BBA in Marketing - Online
- Online
BBA
Full time, Part time
2 years
Distance Learning
English
Embark on an exciting journey with UeCampus's BBA in Marketing. This program is your gateway to mastering the art and science of modern marketing. Immerse yourself in the world of brand management, digital marketing, consumer behavior, and market research. Our curriculum is meticulously designed to transform you into a marketing maven, adept at crafting impactful marketing strategies and campaigns.


Promoted
Northwood University
BBA with Major in Marketing
- North Ras Al Khaimah, United Arab Emirates
BBA
Full time
8 semesters
On-Campus
English
Marketing professionals need finely honed creativity and strategic business expertise combined with an entrepreneurial drive. Our Marketing major will help you develop the skills and knowledge you need to succeed. Starting from day one, you’ll study everything from sales, advertising, and marketing to consumer behavior, e-commerce, and trend analysis.


Promoted
University of North Georgia - UNG
Bachelor of Business Administration in Marketing
- Dahlonega, USA
- Gainesville, USA
BBA
Full time
4 years
On-Campus
English
If you want to use your creative and analytical skills in order to seek and satisfy the needs of consumers, then the marketing major is for you. With the advent of the information explosion, newer analytical and tech approaches, marketing is experiencing an exciting revolution that we will help prepare you for. As a marketing major, you'll learn how to understand and apply marketing principles in order to make business decisions on products/services, promotion, logistics, and pricing, all while remaining focused on the consumer's wants and needs.


City University of Hong Kong
BBA Marketing
- Tat Chee Avenue, Hong Kong
BBA
Full time
4 years
On-Campus
English
CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach “i-Marketing + Global Marketing & Marketing Analytics”. CityUHK BBA Marketing consists of two main streams: Global Marketing and Marketing Analysis


The Hang Seng University of Hong Kong (HSUHK)
BBA (Hons) in Marketing
- Hang Shin Link, Hong Kong
BBA
Full time
4 years
On-Campus
English
The BBA-MKT Programme aims to provide students with professional marketing training, foundational business knowledge, and liberal arts education. Not only does it equip students for personal growth and professional development, but it also enables them to undertake further studies in marketing or any business-related discipline. Graduates are expected to exhibit a high level of professionalism and integrity, and to excel in corporate or entrepreneurial careers.
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Pace University
Digital Marketing, BBA
- New York, USA
BBA
Full time
4 years
On-Campus
English
This innovative program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing, you can develop increasingly vital online marketing strategy and information technology skills.


United International Business School
BBA - Bachelor of Business Administration - Global Marketing
- Zürich, Switzerland
- Antwerp, Belgium
- + 7 more
BBA
Full time, Part time
3 years
Distance Learning, On-Campus, Blended
English
Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) in Global Marketing degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.


Pace University
Marketing, Digital Marketing, BBA
- New York, USA
BBA
Full time
4 years
On-Campus
English
The program combines a solid foundation in marketing principles with a focus on digital tools and strategies. Students learn how to develop effective marketing campaigns by understanding consumer beha...


Pace University
Marketing, Sports Marketing, BBA
- New York, USA
BBA
Full time
4 years
On-Campus
English
The program combines a strong foundation in marketing principles with a focus on the sports industry, preparing students for careers where marketing strategies meet athletic and entertainment experien...


Pace University
Marketing, Global Marketing Management, BBA
- New York, USA
BBA
Full time
4 years
On-Campus
English
The program in Marketing with a focus on Global Marketing Management is designed to prepare students for careers in the fast-changing world of international business. Students gain a strong understand...


Hong Kong Baptist University (HKBU) - School of Business
Bachelor of Business Administration (Hons) in Marketing
- Kowloon Tong, Hong Kong
BBA
Full time
4 years
On-Campus
English
The BBA - Marketing Concentration nurtures you to become competitive and ethical business leaders in the global marketplace.


University of West Alabama Online
Bachelor of Business Administration: Marketing
- Livingston, USA
BBA
Full time, Part time
3 years
Distance Learning
English
Our BBA in Marketing delivers the career-ready skills and expert knowledge required for today's marketing world. Through courses taught by industry-experienced faculty and the choice of emphasis in comprehensive marketing, event marketing, professional sales or sport marketing, you'll explore consumer behavior and develop innovative marketing techniques that can be immediately applied in the workplace. Graduate ready to be a leader in branding, sales, advertising and more.


Kasetsart University
BBA International Program in Marketing
- Chatuchak, Thailand
BBA
Full time
3 years
On-Campus
English
Design thinking skills and knowledge management in the global business and marketing environments. 3.5 years in Thai plus a consummate experience semester abroad as an exchange student. Contemporary innovative marketing and business knowledge. International experience exposure throughout the years.


Pace University
Marketing, Advertising and Integrated Marketing Communications, BBA
- New York, USA
BBA
Full time
4 years
On-Campus
English
The program offers a comprehensive curriculum designed to prepare students for careers in marketing, advertising, and communications. It covers core business principles while focusing on strategic mar...


James Madison University
B.B.A. in Marketing
- Harrisonburg, USA
BBA
Full time
4 years
On-Campus
English
Marketing is an ideal field of study if you want an action-oriented, challenging, and in-demand career where you will be solving business problems using analysis and creativity. As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners, and society at large. Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving, and communication are paired with experiential learning and the use of information technology. The result is developing expertise valued in a variety of business settings and industries.


Global Learners Education
Bachelor of Business Administration (BBA) in Marketing and Communications - Online
- Online United Arab Emirates
BBA
Part time
2 years
Distance Learning
English
The program develops both creative and analytical skills, enabling students to plan effective marketing campaigns, manage brand communication, understand consumer behavior, and leverage digital and social media platforms. Students gain practical knowledge in marketing strategy, advertising, public relations, corporate communications, and market research.
Popular Marketing Programs degree types
Popular study format
Learn more about Marketing BBA degree programs
A Marketing degree at the Bachelor’s level prepares you to harness the power of creative strategies and data analysis to build impactful campaigns. This field stands out for its emphasis on both analytical and imaginative skills, making it an exciting choice for those looking to thrive in diverse business environments.
You’ll explore key concepts like consumer behavior and brand management while developing competencies in crafting strategic marketing campaigns and utilizing digital marketing tools. Through coursework in market research, advertising, and social media marketing, you build a well-rounded understanding of the industry's dynamics. The environment fosters independence and collaboration, encouraging students to apply their knowledge in real-world scenarios.
As you progress through your studies, you’ll also gain insights into the importance of ethics in marketing and the role of technology in shaping consumer experiences. Graduates typically find opportunities in areas such as market analysis, advertising, and brand management, where they can implement effective strategies that resonate with target audiences.