BA in Marketing
Kalkara, Malta
BA
DURATION
36 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 4,500 *
STUDY FORMAT
On-Campus
* EU students|€6,500 : international students
Key Summary
The Global College Malta BA in Marketing programme will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.
The BA in Marketing programme explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.
Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.
A distinctive part of this course is the way you’ll develop as a team player. You will engage in team-based exercises that help you to understand the real issues facing organisations and how human resources management can play a part in problem solving. The College’s BA in Marketing prioritises building professional practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public and not-for-profit sectors.
Several scholarship options are available, Please visit the college website for more information.
Module List
- Principles of Business Management
- Fundamentals of Management Accounting and Finance
- Human Resources Management
- Strategic Management
- Consumer Behaviour
- Marketing Analysis
- Digital Marketing
- Research Methods
- International Marketing Management
- Services and Relationship Marketing
- Major project
Module Teaching and Assesment
Module Teaching & Assessment for all modules except Dissertation
The module will be delivered through a flexible combination of modern face-to-face lectures, webinars, seminars and discussion forums, tutorials, group work, case studies, guest speakers, organisational visits and independent study. Delivery of the module has close regard to the needs of learners. Accordingly, much of the learning is either delivered at times to suit those learners who may have day time employment or child care commitments or made available in a supported teaching format. At all times, the views and needs of students are taken into account. By means of example, theoretical concepts might typically be delivered to students in modern face-to-face lecture formats which may then be further developed through subsequent interactions based around small group seminars, group case study analysis and digital discussions. Modern face-to-face and interactive learning sessions encourage students to critically examine key elements of business and management. In addition to attendance at formal learning sessions, students are expected to undertake independent self-study in order to support their individual learning journeys.
The assessment strategy for the module is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module consist of:
- An in-semester test and a final examination.
- The in-semester test (25% of the final module mark) lasts for 90 minutes and is a mix of multiple-choice and open-ended questions.
The final two-hour examination (75% of final mark) consists of four multi-part questions, two of which should be answered. It is designed to reflect the learning outcomes.
Module Teaching & Assessment for Dissertation
Each student will be allocated a supervisor who will help them with the development of their project proposal, oversee progress with the project, comment as appropriate on draft materials produced by the student and be available to assist the student with the project, as appropriate.
The final year major project is assessed via the production of a dissertation which is normally some 12,000 to 15,000 words in length.
Where necessary, a viva voce will be conducted in those instances where the provisional mark is considered to be a marginal pass.
The major project has to include theoretical and critical discussion and is processed through Turnitin Software for Similarity. Students will be provided knowledge and understanding of how Academic Integrity is applied and how the Turnitin Similarity Report will be interpreted by Assessors. Additionally, all assignments must be referenced with appropriate citations using the Harvard Referencing Style Guidelines. Both Academic Integrity and Referencing Style practice will be explained in a 2-hour session provided by the College to all students in the student induction phase prior to the commencement of the programme.
To successfully complete the module an overall pass mark of 40% must be achieved. All assessments will be submitted via the internationally recognised plagiarism software Turnitin.
The program aims to develop advanced knowledge and critical understanding in students regarding modern business management principles and practices. It enables students to gain comprehensive knowledge in accountancy, finance, strategic management, and human resources. Graduates are equipped to operate in multidisciplinary environments across various sectors, capable of critical analysis, decision-making, and professional teamwork. They demonstrate an advanced understanding of business challenges, proposing innovative strategies based on research. The program also fosters critical research skills, global awareness, and cultural insight. Students develop subject-specific interests through focused modules, enhancing their intellectual curiosity and professional development. They gain effective communication skills and advanced knowledge in management accounting, marketing, HRM, and tourism and events management. Graduates emerge with strong problem-solving and management skills, ready for the professional world.
Marketing continues to evolve at high speed. It offers a hot job market for qualified graduates who can think strategically, create relevance and deliver measurable results. Students who complete the BA in Marketing degree have a wide variety of areas that they can aspire to work in such as content marketing, digital marketing, public relations, e-commerce, marketing strategy, search engine optimisation, search engine marketing and many more vacancy options that may arise and develop from time to time.