John Cabot University
BA in Marketing
Rome, Italy
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2024
TUITION FEES
EUR 20,700 / per year *
STUDY FORMAT
On-Campus
* Full-time tuition for international students. US citizens and permanent residents and Canadian citizens: $ 28,000 per academic year
Introduction
The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.
Curriculum
Requirements for the Degree
- General Psychology
- Statistics I
- Statistics II
- Financial Accounting
- Introduction to Visual Communication
- Business Communications
- Microeconomics
- Microcomputer Applications
- Principles of Marketing
- New Product Management or E-Marketing
- Market and Marketing Research
- Consumer Behavior
- Integrated Marketing Communications
- Strategic Marketing Management
- Four major electives; at least two in Marketing, plus two in Business, Communications, Media Studies, Economics, Finance, Management, Marketing, or Mathematics