BA in Marketing
Rome, Italy
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
EUR 21,700 / per year *
STUDY FORMAT
On-Campus
* Full-time tuition for international students. US citizens and Canadian citizens: $ 29,000 per academic year
Key Summary
About : The BA in Marketing offers a comprehensive understanding of marketing principles and their applications. Students gain skills in strategic communication, consumer behavior, and digital marketing over three years of study. The curriculum combines theoretical knowledge with practical experience, preparing graduates for the evolving marketing landscape.
Career Outcomes : Graduates of this program can pursue various careers, including roles as marketing managers, digital marketers, brand strategists, and market researchers. The skills developed can lead to opportunities in both corporate and creative fields, enabling students to effectively contribute to their organizations.
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The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.
Requirements for the Degree
- General Psychology
- Statistics I
- Statistics II
- Financial Accounting
- Introduction to Visual Communication
- Business Communications
- Microeconomics
- Microcomputer Applications
- Principles of Marketing
- New Product Management or E-Marketing
- Market and Marketing Research
- Consumer Behavior
- Integrated Marketing Communications
- Strategic Marketing Management
- Four major electives; at least two in Marketing, plus two in Business, Communications, Media Studies, Economics, Finance, Management, Marketing, or Mathematics