The field of digital marketing is always changing. Duke's Digital Marketing Specialist teaches you foundational and advanced marketing methodologies and how to leverage the latest industry technologies. Through our program, you'll gain practical experience through live, interactive sessions, real-world case studies, and hands-on utilization of more than 30 digital marketing tools.

The Business Department offers Associate in Science degrees and certificate programs in three major areas: Entrepreneurship, Management, and Marketing. The degree programs require a total of 60 units; of which, 24 units are selected from General Education areas and the remaining 36 units are selected from a business major concentration. Several levels of certificates are available in each of the three areas of concentration. The certificate programs can be completed without the requirements of General Education. A C grade or better is required in all degree and certificate major and major elective courses.

With an online digital marketing certificate from Brenau University, you will develop the analytical and technical skills needed to work in today's complex digital marketing environment. This program is designed to get you started in your marketing career or help you supplement your current education. Upon graduation, you will be able to differentiate between traditional and mobile marketing efforts, set social media and mobile marketing goals and more. Learn more and apply today!

The Digital Marketing & Communications Certificate Program is designed to equip students with the skills and knowledge necessary to thrive in the rapidly evolving digital marketing landscape. This comprehensive program covers essential topics such as social media, search engine marketing, mobile marketing, online advertising, and email marketing.

This program has been designed to meet the needs of students seeking a broad knowledge of business administration and specializing in the area of marketing. Topics covered in this certificate include: product management, product pricing, distribution strategies, promotion strategies, advertising, sales promotions, publicity, media and creative execution.

Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity. Today’s marketers must incorporate these new pillars of customer outreach to boost awareness and sales.

Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio of your work. Students will earn a certificate upon successful completion of all required courses.

Business administration is the management of small, mid-size, and large businesses. The objective is to prepare students with the knowledge, technical skills, and work habits to pursue positions in various business fields. The curriculum provides a solid foundation in general business. Studying in this area will help students develop teamwork and leadership skills as well as the ability to motivate people and communicate effectively. This program will prepare individuals seeking management positions to be better candidates for promotion and those already in management positions to improve their management skills and effectiveness. Fulfills a portion of the Associate of Science Degree in Business with a Major Concentration in Management.

Skilled public relations professions are in great demand within organizations, especially given the visibility and scrutiny that organizations and leaders must navigate in this fast-paced environment. This certificate offers students the opportunity to study advanced concepts, theories, and methods related to the public relations field.

Online Certificate in Regulatory Affairs & Compliance for Pharmaceuticals: Pharmaceutical (drug and biologic) and medical device companies today are challenged with a stringent and continually evolving regulatory environment, together with changing technologies and global economic considerations. This program is designed to help meet the expanding need for regulatory affairs professionals who are able to understand and interpret regulations across the full spectrum of the product lifecycle and who can demonstrate both operational and strategic effectiveness.

This Certificate in Shipping Markets Analysis course is designed to give students a practical guide in how and what such a systematic approach could be. It is based on the course director’s experience of over 20 years analysing shipping markets from a variety of perspectives for a variety of users, and it guides students in how to analyse the market, forecast changes and write an effective report for clients.

The Marketing certificate offers an overview on marketing research and planning, strategic marketing, digital marketing, digital analytics and social media marketing. The Marketing courses prepare students for entry-level jobs in marketing, for future advancement into marketing management, and for entrepreneurial opportunities.

Digital marketing is the promotion of products or brands via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing. Digital Marketing campaigns are powerful, cost-effective, measurable and can optimise the business of any niche easily and emphatically. A Digital Marketing Course enables participants to learn and master the complete landscape of online marketing and associated channels.

The certificate in advanced marketing offers students the opportunity to learn about the many exciting fields in the discipline, like advertising, marketing research, sales and sales management, service marketing, and more. Because most organizations depend upon providing consumers a product or service, the demand for individuals who know and who can implement various marketing activities will continue to grow.

All types of organizations utilize marketing delivered through digital channels, including search engines, websites, social media, email, and mobile apps. This program prepares students to take the Online Marketing Certified Associate (OMCA) exam to certify their skills as Online Marketing professionals.