Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

A certificate is proof of qualification of a certain set of skills. Students who obtain a certificate have completed educational requirements and tests. Through completion, they become ready to pursue a degree or diploma, or to head into the professional world in their field of expertise.