This program has been designed to meet the needs of students seeking a broad knowledge of business administration and specializing in the area of marketing. Topics covered in this certificate include: product management, product pricing, distribution strategies, promotion strategies, advertising, sales promotions, publicity, media and creative execution.

The Marketing certificate offers an overview on marketing research and planning, strategic marketing, digital marketing, digital analytics and social media marketing. The Marketing courses prepare students for entry-level jobs in marketing, for future advancement into marketing management, and for entrepreneurial opportunities.

The certificate in advanced marketing offers students the opportunity to learn about the many exciting fields in the discipline, like advertising, marketing research, sales and sales management, service marketing, and more. Because most organizations depend upon providing consumers a product or service, the demand for individuals who know and who can implement various marketing activities will continue to grow.

In this course module, participants develop an understanding of the concept of marketing and having a market orientation. They cover strategic market planning, mission realignment, and the Resource-Advantage Theory of Competition. Additionally, managers learn about environmental scanning, opportunity analysis, the marketing mix, market segmentation, and consumer behavior.

This Programme is designed for learners who want to enter and work in the field of Marketing.

With the nationally accredited BSB40820 Certificate IV in Marketing and Communication, you will gain astute marketing skills that will help any organization or business grow, as well as becoming familiar with key concepts and elements in a rapidly growing marketing and communication industry. Marketing is an ever-burgeoning field that constantly needs talented and skilled individuals. This nationally accredited Online or Distance Learning course equips you with the critical skills employers are looking for in their marketing staff to help promote the organisation.

Are you ready to pursue world Marketing and Communication in a digital and social media space? Learn the required skills needed to succeed in the marketing communication industry and build strong technical skills to reach your career goals quickly.

This qualification is suitable for those who use well-developed marketing and communication skills across a variety of contexts.

This qualification is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in various contexts.

This qualification is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in various contexts.

This qualification is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in various contexts.

This qualification reflects the role of individuals who use well-developed marketing and communication skills and a broad knowledge base in various contexts.