University of California, Irvine - Division of Continuing Education

Accelerated Certificate Program: Digital Marketing & Communications

As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.

By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Digital Marketing Institute Dual Certification

This certificate program has been accredited by the Digital Marketing Institute, a leading professional organization for digital marketers.

Once learners complete our four-course program, they will qualify for an industry-recognized dual certification, in addition to their DCE certificate — no additional assessment required!

• Certified Digital Marketing Associate (CDMA) from the Digital Marketing Institute (DMI), the global certification body for Digital Marketing education. Exclusively designed by practicing Digital Marketing professionals, this award carries the coveted DMI accreditation and associated brand recognition.
• Associate Professional Certified Marketer® (PCM®) Digital Marketing from the American Marketing Association, the largest community-based marketing association in the world.

Upon program completion, learners* will receive an email with a link to sign up for DMI Dual-Certification membership. While learners qualify for the dual certification upon completing the DCE program, there is a membership fee of $250 to officially obtain the professional certification. This fee includes access to the DMI Membership library, a valuable resource of interactive industry-validated content.

*Dual certification is available for learners who earned their DCE certificates from December 2024 onward.

Certificate Requirements

To earn a certificate at UC Irvine Division of Continuing Education, students must complete all required courses with a grade of “C” or better.

Internships

As an optional last course and for an additional fee of $2,900, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for 10 weeks. A research project provides additional training. Also included in the internship is the Résumé Writing and Interviewing Skills workshop.