40 Marketing Management MSc Degree Programs

The MSc in Marketing Management will let you have the skill set, mindset and confidence to add value anywhere in the world. You’ll master the advanced concepts of marketing strategy, brand management, digital marketing, marketing analytics, and more, all within a global framework.

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success. In this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behavior, and optimizing marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

We understand that traditional business practices need to evolve to meet the challenges of today's world. The Master of Science in Marketing is designed to equip you with the knowledge, skills, and mindset to excel in the rapidly changing marketing landscape while promoting sustainability business practices.

The MSc Management (Marketing) Our intensive one-year MSc Management with a specialism in Marketing is for graduates from a wide range of subject backgrounds. It is not necessary to have any prior academic or practical experience in business or management. This programme is for students who aspire to management-level and leadership roles in marketing within their chosen industry.

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing campaign strategies and tactics. The MSc Marketing Management degree programme enables students to learn, develop, and apply a marketing professional's best-practice skills and knowledge to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics.

Our MSc Management & Marketing program is a one-year degree program designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the program include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media, and Business Ethics, among others.

Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.

This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, and helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn in the Digital Marketing Management MSc. Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management. A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad-based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the program. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices, and specialist skills to develop your career in digital marketing.

Kingston University’s CIM-accredited masters in Marketing and Brand Management will give you the creative and strategic skills to tap into a high-powered career in today’s competitive landscape.

In the Master's Programme in International Marketing Management, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world.

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Marketing Management, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing.

Our MSc Marketing programme will help you achieve industry-recognised CIM and IDM qualifications which are highly sought after by employers, preparing you for a successful career in marketing. Through the CIM accreditation, MSc Marketing graduates can achieve CIM qualifications at an accelerated pace with exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing, and one exemption for the Level 6 Diploma in Professional Marketing.

Are you looking for a degree that will help you get ahead in the competitive world of marketing? It’s a career with great opportunities for progression and with the chance to work in any industry, anywhere in the world, there’s sure to be something to suit your skillset.