Lappeenranta, Finland
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
21 Jan 2026*
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 13,500 / per year **
STUDY FORMAT
Blended
* regular 15 December 2025–21 January 2026
** annual tuition for non-EU/EEA students
Key Summary
Introduction
Global markets are characterized by high levels of uncertainty. In addition, the trend of digitalization is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competencies of today's marketing managers.
In this Master's program, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business, and value creation in a rapidly changing world. The curriculum of this EFMD-accredited program is carefully designed to carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments, and role-playing. You will develop a creative, customer-focused, and data-driven approach to solving business problems.
The curriculum of this Master's program covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills, and company feedback. About 80% of the program's Master's theses are based on real-life business problems.
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Admissions
Scholarships and Funding
Early Bird discount / First academic year
When required to pay a tuition fee, you are offered
- an Early Bird Discount of EUR 6 000
for the first academic year if confirming your place and paying the rest of the tuition fee of EUR 7 500 within 21 days from the date of having received your Certificate of Admission.
Early Bird discount is available in both Regular Admission and Early Admission.
LUT Scholarship / Second academic year
When required to pay a tuition fee, you are offered
- LUT Scholarship of EUR 6 000
for the second academic year if having completed a minimum of 60 ECTS credits of studies included in the personal study plan during the first academic year.
With LUT Scholarship the tuition fee is EUR 7 500 for the second academic year.
The required ECTS credits will be automatically checked for and they must be included on your Transcript of Records by the end of the first academic year i.e. by 31 July.
Curriculum
The Master's program in International Marketing Management is a two-year program. It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Admin.), which is 120 ECTS credits.
The program includes core, advanced specialization, minor, and language studies as well as a Master's thesis.
The delivery of courses is blended. The program is a combination of on-campus and online studies. Individual course descriptions mention the attendance requirements for the course.
Double degree study opportunity for LUT degree students
The program also offers a possibility for double degree studies. Students admitted to the Master's program in International Marketing Management at LUT may apply to the double degree program organized in cooperation with the following program's partner universities: SKEMA Business School (France), University of Twente (the Netherlands), and Prague University of Economics and Business (the Czech Republic).
Core studies, 48 ECTS credits
Include courses on strategic marketing, the internationalization of firms, the marketing of high technology innovations, marketing analytics, and digital marketing.
Advanced specialization studies, 12 ECTS credits
Focus on planning, organizing, implementing, and managing international marketing activities, and international entrepreneurship and marketing.
Minor studies, 24 ECTS credits
Deal with sustainable business, digitalization, analytics, strategy and innovation, international business, and entrepreneurship. You can also choose your minor from engineering subjects at LUT.
Language studies, 6 ECTS credits
Excluding English.
Master's thesis, 30 ECTS credits
An advanced research project during the program's fourth semester. The Master's thesis is a part of the advanced specialization studies and requires approximately six months of full-time work.
Program Outcome
As a graduate of the program, you will be an expert in international marketing management.
You will develop a market-oriented, global, entrepreneurial, and sustainable mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.
During your studies, you will acquire:
- Professional skills, knowledge, and relevant business skills to analyze challenges in the international marketing environment and develop, critically evaluate, and implement international marketing-related strategies
- Competence in applied business research: you will be able to analyze related research problems systematically, produce academic research according to the principles of good scientific conduct, draw justified conclusions and discuss the implications of research results analytically
- A responsibility perspective on business decisions: you will have a profound understanding of business-related responsibility issues and be able to evaluate the consequences of business decisions critically from a responsibility perspective
- Teamwork skills to collaborate and communicate with others and be an effective team member capable of solving problems.
Program Tuition Fee
Career Opportunities
Earning your degree in international marketing gives you many different employment options. In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.
The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.
With our Master's profile, you can become not only a specialist but also an entrepreneur.
You might find work as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behavior or business development consultant, or product and brand manager. An academic role is also a career path open to you.