University of Strathclyde Business School
MSc Digital Marketing Management
Glasgow, United Kingdom
MSc
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
GBP 16,800 *
STUDY FORMAT
On-Campus
* Scotland, England, Wales & Northern Ireland | £31100 International
Key Summary
Study with us
- Strathclyde’s MSc in Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skill
- Gain an understanding of digital technologies and their application for business purposes
- Learn about digital marketing in practice with hands-on experience of established and emerging digital media
- Benefit from the involvement of industry partners
Why this course?
Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.
Key features of the course include:
- a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation
- high industry engagement, including hands-on experiences with digital and emerging media
- a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge
Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.
What you'll study
You'll study 9 compulsory classes over the two semesters and also enter into the preparation and early stages of the Digital Transformative Project. The entire focus of the summer term will be your Digital Transformative Project.
Core to the program is its industry relevance and responsiveness, as well as academic thinking, theories, and cutting-edge marketing and management practice.
Course content
The program will provide you with a comprehensive understanding of digital technologies and their application for business purposes.
Semester 1
- Strategic Digital Marketing
- Key Skills
- Brand Management & Strategy
- Consumer Behaviour
Semester 2
- eMarketing in Practice
- Supply Chain Digitalisation
- Integrated Marketing Communications
- Social Responsibility & Sustainability
- Marketing Research in a Digital Age
Final Term
Digital Transformative Project
Learning & teaching
Teaching and learning methods include lectures, case studies, presentations, workshops and a ‘hands-on’ real-life business project. Extensive independent study and group participation will be required for realizing the potential benefits of the program.
Assessment
A wide spectrum of assessment results will determine your final award, including, but not limited to, examinations, class tests, essays, class presentations, reports, projects, group work and class interaction.
We are delighted to offer a number of scholarship opportunities to support ambitious students from all backgrounds. Find out if you are eligible to apply for our scholarships.
Scottish postgraduate students
Scottish postgraduate students may be able to apply for support from the Student Awards Agency Scotland (SAAS). The support is in the form of a tuition fee loan and for eligible students, a living cost loan.
Students coming from England
Students ordinarily resident in England may apply for postgraduate support from Student Finance England. The support is a loan of up to £12,471 which can be used for both tuition fees and living costs.
Students coming from Wales
Students ordinarily resident in Wales may apply for postgraduate support from Student Finance Wales. The support is a loan of up to £18,950 which can be used for both tuition fees and living costs.
Students coming from Northern Ireland
Postgraduate students who are ordinarily resident in Northern Ireland may be able to apply for support from Student Finance Northern Ireland. The support is a tuition fee loan of up to £6,500.
The involvement of industry partners in the program’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you'll have the opportunity to acquire up-to-date knowledge and specialist skills with industry best practices.
Successful completion of this master's programme will significantly enhance your employment prospects in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.
Careers and Employability support
As a student at Strathclyde you’ll have access to our award-winning Careers Service. Our experienced team of careers staff are here to help support you with your career goals. We’re here for you at every step of your journey.
Whilst you’re here
You can find out all about our range of services on our website. All students have access to our fantastic digital resources, events calendar packed with employer and careers sessions, exclusive vacancy service and individual appointments. As an MSc student in the Business School you can choose to take part in one of our tailored Mastering Your Career programmes, which combines our great digital resources with a bespoke series of careers workshops tailored for your career stage and goals.
Once you graduate
Graduates of Strathclyde can access the service for 5 years after graduation and are eligible for membership of the Business Graduates Association for life.
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.