Digital Marketing Management MSc
London, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 20,000 / per year **
STUDY FORMAT
On-Campus
* International Deadline | Home Deadline – 4 September
** international | UK: £16,900
Key Summary
About: The Digital Marketing Management MSc at The University of Westminster teaches data analysis, marketing automation, UX, content creation and customer journey mapping. An induction bootcamp covers tools, AI and trends. You'll use the Switch 23 digital lab with Adobe Creative Cloud, learn web design, analytics and Scrum, and complete a practice-based dissertation or consultancy project. The course has CIM Graduate Gateway and IDM accreditation.
Career Outcomes: You'll be ready for digital marketing, analytics, content marketing, SEO, PPC and e‑commerce in agencies or in-house roles. Typical jobs include content marketing executive, digital marketing analyst, campaign manager and social media specialist.
The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn in the Digital Marketing Management MSc.
Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.
A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.
Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies.
You also have the opportunity to further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.
Top reasons to study with us
Strong industry links provide industry-led activities such as guest lectures and live briefs set with businesses and marketing agencies
Practise on the same Adobe Creative Cloud applications used in top agencies in our dedicated digital marketing lab, Switch 23
Focus on practice-based assessment with the flexible final project of a dissertation or consultancy report that plays to your strengths and interests
Optional placement to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for Mail Online, while another worked at IBM
Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience with the student-run Westminster Business Consultants (WBC)
Why study this course?
- Global city location
Based on our Marylebone Campus in central London, you’ll enjoy the benefits of studying in a major global city. - Build connections
Connect with peers, marketing professionals and future employers through our links with the CIM and IDM. - Be a change maker
Become a responsible business leader who brings positive, ethical, inclusive change.
Professional accreditation
The Digital Marketing Management MSc is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, you’ll be exempt from the Level 4 “Applied Marketing and Planning Campaign” module towards the CIM Level 4 Certificate in Professional Marketing / Professional Digital Marketing qualification and from the Level 6 “Marketing & Digital Strategy” module towards the CIM Level 6 Diploma in Professional Marketing qualification.
The course is also accredited by the Institute of Data and Marketing (IDM).
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible students.
Digital marketing is fast becoming one of the most important skills demanded by employers as opportunities for customisation and personalisation provide new opportunities for businesses to offer greater value to customers.
Our course prepares you to create and execute a digital marketing strategy. During your study, as in the workplace, you will identify business opportunities and customer needs using social media, websites, email and content.
This helps you stand out when applying for jobs in digital marketing communications, analytics, e-commerce and content marketing, in-house or in agencies. You may choose to specialise in areas such as Pay-Per-Click (PPC) or Search Engine Optimisation (SEO) or pursue continued professional development with the CIM.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
- Get yourself work-ready
A course designed in consultation with the industry, preparing you to take the lead in digital marketing strategy. - Develop your CQ
Develop your cultural intelligence by studying alongside students from over 100 different countries. - Improve your decision-making skills
Learn to think critically and make evidence-based decisions using solid marketing metrics and analytics.
Industry links
Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors, and many maintain links with the industry through consultancy and training work.
Through our Alumni Voices series, you’ll also hear from former postgraduate Marketing students who will share experiences, including those who work for global media groups or have established their own marketing consultancies.
Job roles
The course will prepare you for a wide variety of roles in business.
- Content marketing executive
- Digital marketing account manager
- Digital marketing analyst
- Digital marketing campaign manager
- Digital marketing manager
- Digital producer
- Display advertising executive
- E-commerce marketing specialist
- Pay-per-click analyst
- Programmatic executive
- Search engine optimisation executive
- Social media specialist
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.
Open days, both online and on campus, are an excellent opportunity to explore study options at Westminster. An open day allows prospective students to visit the facilities, learn more about specific courses and speak directly with academic staff.