Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations. Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business.

The concept of marketing business management and ensuring that customer requirements constantly influence the shape and quality of the offer is now widely used in all areas of management in companies and organizations around the world.

In the Marketing Management Master you will learn how to develop powerful marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control marketing campaigns in a targeted manner. The program has a high practical emphasis and includes a semester abroad at one of ISM's over 190 partner universities. All ISM study programs are AACSB-accredited.

Marketing is not just advertising but is based on understanding the needs of customers and creating personalised offers through innovation. It enables organisations to build competitive advantages and improve their business even in difficult conditions. Marketing is the link between a company and its customers, whether in end-consumer markets or in inter-organisational markets.

Study a Master of Arts in Strategic Marketing. This Business M.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

Study a Master of Arts in Brand Management. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany.

Our MA Creative Marketing & Advertising course offers those with wider business knowledge the opportunity to focus on marketing, communication, PR and advertising within the fast-growing creative industries.

Designed for graduates of any discipline and taking only one year to complete, the MA in Marketing program can give you a competitive edge in an over-crowded job market by helping you develop the skills and knowledge directly relevant to employers' needs or alternatively enabling you to switch to a new area of academic specialization in which you can pursue doctoral research in marketing by laying its foundations at masters level.

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations.