MSc in Marketing Management and Digital (MSc MMD)
Singapore, Singapore
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Apr 2027*
EARLIEST START DATE
Sep 2027
TUITION FEES
STUDY FORMAT
On-Campus
* 4 sessions with deadlines: Oct 19th 2026, Jan 8th 2027, Mar 8th 2027, Apr 30th 2027
* please contact us for more details on tuition fees
Key Summary
About: The ESSEC MSc in Marketing Management and Digital (MMD) at ESSEC Asia‑Pacific in Singapore, launched in 2017, covers digital marketing, luxury brand management, and core management. The learning‑by‑doing curriculum places you in the Asia‑Pacific digital retail hub. Faculty publish on consumer behavior, brand strategy, and marketing decision support and teach alongside industry practitioners.
Career Outcomes: Graduates can pursue digital marketing, brand management, product development, marketing operations, account management, trade marketing, geo‑marketing, or marketing communications. Career Services offers coaching, workshops, employer partnerships, and alumni networks to prepare you for roles in luxury brand management, experiential marketing, and data‑driven marketing opportunities.
Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.
With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.
About the Program
Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital (MMD), launched at our Asia-Pacific campus in 2017, enables you to acquire cutting-edge concepts in digital marketing, luxury brand management, and the fundamentals of management. The quality of the program is globally recognized, ranking #2 worldwide in the QS World University Rankings (2023-2025) for the MSc in Marketing category.
Fully taught at ESSEC Asia-Pacific in Singapore, the program places students at the heart of a dynamic region. Asia sees one of the world’s highest rates of digital adoption, and the entire Asia-Pacific region has become the largest digital retail market in the world.
Empowered by digital technologies, marketers now face consumers who are better informed, highly impatient, and more discerning. Engaging them requires providing the right information at the right time, all the time—a challenge digital marketing is perfectly poised to meet. Alongside digital transformation, today's marketers must also navigate an evolving landscape shaped by the rise of AI and an increased consumer focus on sustainability.
We also see a growing sophistication in the next generation of Asian consumers. They don't just want the best product; they want experiences tailored to their tastes, resulting in an increased appetite for luxury. However, the concept of luxury has evolved. It is no longer linked to traditional, conspicuous consumption, but is instead defined by quality, authenticity, and uniqueness. Because luxury marketing is rooted in experiences, a marketer trained in this field offers a unique competence in experiential marketing.
Through a robust, "learning-by-doing" curriculum—which includes a 6-week Industry Capstone consulting project, the L'Oréal Brandstorm challenge, a 1-week study trip, and a 4-to-6 month internship—we equip our students with the skills, emotional IQ, and hands-on experiences to thrive as modern marketers
Faculty
Our professors are known for their academic excellence, global frame of mind and outstanding teaching methods.
In fact, our professors from the Department of Marketing at ESSEC regularly conduct research on topics including business strategy, consumer behavior, and marketing decision support. They have also been published in some of the most highly regarded academic journals, including the Journal of Marketing, Journal of Marketing Research; Marketing Science; Journal of Consumer Research.
In addition to our full-time faculty, you can look forward to learning from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience, and networks.
Curriculum
Throughout our courses, you will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices. These will enable you to succeed in the marketing trades and access management functions in the marketing or digital marketing field in various industries.
The program will also focus on the social and ethical dimensions of marketing issues to equip you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to drive the managerial and digital transformation of companies.
Build a strong foundation in management, marketing and digital
International study trip
We offer our students a dynamic and holistic learning experience that goes beyond the classroom. All students undergo a one-week overseas study trip to visit some of the world’s most renowned companies to gain an understanding of their brand heritage, market strategies, target markets, and audience. Representing a wide range of industries and sectors such as luxury retail, automobile, textiles and consulting, the participating companies provide our students with privileged access to their marketing operations, product development and launches.
Companies that participated in our study trips:
- Bain & Company
- Capgemini
- Cartier
- Chanel
- Dormeuil
- Firmenich
- Remy Cointreau
- Shanghai Tang
- Ford Motor Company
- Gucci
- Ipsos
- L’oreal
- Louis Vuitton
- Superunion
- Fred
- Dior
- Bvlgari
- Accor
- Franco-Thai Chamber of Commerce
- Pernot Ricard
- True Digital Park
Internship and Professional Thesis
You will be able to apply the knowledge and skillsets you have picked up and built on during the program through a 4 to 6-month internship. You are also required to complete a professional thesis based on your internship.
ESSEC Excellence Scholarship
Description: To sustain the academic excellence of the program, ESSEC Business School offers scholarships to the most outstanding candidates.
Eligibility: Open to all applicants and awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.
Amount: Up to 35% of total tuition fees.
Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.
ESSEC Singaporean Scholarship
Description: ESSEC aims to recruit the best Singaporean students to reinforce the school’s dual culture and also contribute to the local economy by bringing expertise to the region.
Eligibility: Open to Singapore citizens and permanent residents who are admitted into the program. The scholarship is awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.
Amount: Up to 30% of the total tuition fees.
Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.
ESSEC Diversity Scholarship
Description: Varied cultural perspectives and backgrounds enhance the education and experience of all our students as well as being a key factor in the excellence of our programs. With this in mind, ESSEC seeks to create further diversity in its already diverse student body.
Eligibility: Open to applicants who are citizens of a country in one of the following regions: Asia-Pacific (excluding Singapore), Africa, Europe, North America, and South America.
Amount: Up to 30% of the total tuition fees.
Procedure: Scholarship decisions are made during the application procedure. They are awarded to applicants having demonstrated academic excellence and a strong international background in both their application file. Selected students will be notified upon being offered a place on the program.
Bank loans
French StudentsAs an ESSEC student, you can take out a preferential rate bank loan with the Cergy branch of the bank LCL, which covers full tuition and is repaid starting at the end of your first year of work.
Loan applicants are required to have a guarantor living in France. According to the banks, the guarantor must earn enough to cover the monthly loan payments but also either be a French citizen, a close family member and/or both. Additional fees and expenses will be the responsibility of the student.
Careers
Prepare yourself for a fulfilling career in Marketing
Graduates of the program can take up various positions, from the most traditional to the most conventional, a sign that marketing today is at the heart of several functions and spreads across numerous fields of activity: digital marketing, product development, brand management, marketing operations, account management, trade marketing, geo-marketing, marketing communications, etc.
Career Services Support
Students can benefit from a wide range of tools and resources developed in partnership with Career Services, partner companies and ESSEC alumni, such as career coaching, workshops to fully prepare students for entry into the professional world and interaction and experience sharing by experienced professionals.
Choose the Asia-Pacific Campus if:
- you are attracted to immense potential Singapore as a gateway to Asia has to offer;
- you enjoy being part of a diverse group of students, pursuing a degree in a world-class educational system;
- you wish to immerse yourself in a blend between East and West, in a safe and secure environment with top-of-the-bill infrastructure;
- you are ready to reap the benefits of a fast-growing and welcoming economy, full of business opportunities;
- you would like to add the Asian way of doing business to your portfolio of competencies.