32 Advertising Preparatory Programs

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools.

This 1-year full-time, on-campus advanced diploma is designed for ambitious individuals ready to launch or boost their careers in marketing, advertising, and brand communications. The programme blends strategic thinking and creative execution across modules in digital marketing, brand strategy, consumer behaviour, content creation, and media planning.

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns.

The ICI advertising program designed in conjunction with industry leaders helps you learn the skills you need to succeed in advertising quickly and conveniently. The benefits include Tracking your career in advertising and learning the inside secrets of how to become an advertising pro in months not years!

Advertising has changed in the age of digital media with companies realizing the importance of traditional media as well as owned media, paid media, and earned media. This course focuses on developing an advertising strategy that integrates traditional and digital advertising media for efficient and effective communication.

The Advertising and Marketing Communications – Creative Design program at Loyalist College is designed to equip students with the skills and knowledge needed for successful careers in the dynamic fields of advertising and marketing. The program emphasizes creative design, strategic communication, and media planning. Students learn to create compelling advertising campaigns, develop effective marketing strategies, and use various digital tools and platforms.

Diploma in Advertising and Marketing Communications - Creative Design develops strategic plans and creates engaging concepts to connect brands with their customers through emerging media, online communities, radio, television, print, outdoor advertising, and guerrilla marketing. Unleash your imagination in this unique program.

Turn your creative talent and strategic thinking into a career. Gain valuable experience in our student-run agency and on your field placement. Great industry connections. Awesome job prospects! In this program, you explore the dynamic advertising and marketing communications industry. You gain knowledge in both theoretical and applied aspects of progressive marketing communications and acquire the industry techniques to perform the advertising/communications functions businesses require to compete in traditional and digital marketing environments.

The minor in advertising offers the student a cogent overview of the social, economic, legal and marketing environments in which advertising functions. Courses offered in the minor are designed to satisfy the needs of the consumer of advertising messages, as well as those of a person who might choose advertising as a valuable adjunct to another career choice.

Program is well-recognized by industry professionals locally and nationally. Specialize after first year in a creative or business stream. Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio. Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

The Marketing certificate programs are meticulously crafted to provide comprehensive training for individuals pursuing careers that involve the dynamic and creative techniques of sales presentations, advertising, and marketing. Tailored coursework equips students with the essential skills and knowledge needed to thrive in diverse marketing roles, emphasizing both oral and written communication strategies.

The Advertising concentration within the Communication major is geared toward our students focused on careers in advertising, whether their interest lies in creative, media, strategy, or account management. This concentration provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation. After exploring the advertising industry, its disciplines, and its place in society, you'll choose courses to align with your interests. Our Creative Courses prepare you to conceptualize, create, and produce advertising for all media.

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualization, copywriting, layout, and production design. You also develop integrated marketing communications strategies by researching what drives target audiences and planning how to reach them effectively.

Advertising and PR as the globalized world shifts towards further digitalization and the generation of ‘’millennials’’ becomes more economically active, the marketing methods have to change as well. In this course, you will learn everything about modern trends in marketing, and how to utilize them to your benefit. You can look forward to gaining insight into such marketing tools as quality content marketing, youtubering, peer influencing, viral and guerilla marketing, and many more.

It is oriented so that the student can generate an advertising campaign for any company or institution that he chooses and at the end have a completely viable project to be launched. It is a course that can be taken remotely or in-person: It consists of 5 modules: Marketing Consumer analysis Strategy Creativity Media