Boston University Summer programs
Introduction to Advertising Summer Courses
Boston, USA
Summer Course
DURATION
12 weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 3,380 / per credit
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: Introduction to Advertising (COM CM 217) at Boston University Summer Term is 4 credits, offered in Summer 1 (May 20–June 27) and Summer 2 (June 30–August 8). It covers advertising history, ethical responsibilities, psychological appeals, marketing, media research, creative strategies, and agency operation. Students create a comprehensive advertising plan with marketing strategy and speculative campaigns. Students who've taken COM CM 317 can't take COM CM 217 for credit. The course runs in Boston, a top US city for international students.
Career Outcomes: You'll gain campaign and strategic planning skills for industry roles like account executive, copywriter, media planner, marketing coordinator, brand strategist.
Introduction to Advertising
COM CM 217
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr.
- Summer 1 (May 20-June 27)
- Summer 2 (June 30-August 8)