Advertising and Marketing Communications - Creative Design
Loyalist College of Applied Arts & Technology
Key Information
Campus location
Belleville, Canada
Languages
English
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Sep 2024
Introduction
Advertising and Marketing Communications - Creative Design
Use your creativity and inspiration in a career that lets you play with ideas. Develop strategic plans and create engaging concepts to connect brands with their customers through emerging media, online communities, radio, television and print, outdoor advertising and guerrilla marketing. Unleash your imagination in this unique program.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the college website for more information.
Curriculum
First Year - Semester One
- Case Study 1
- Creative Strategy Execution 1
- Creative Thinking 1
- General Education Elective
First Year - Semester Two
- Case Study 2
- Creative Strategy Execution 2
- Creative Thinking 2
- General Education Elective
Second Year - Semester Three
- Case Study 3
- Creative Strategy Execution 3
- Creative Thinking 3
- General Education Elective
Second Year - Semester Four
- Case Study 4
- Creative Strategy Execution 4
- Creative Thinking 4
Program Outcome
Credential: Two-year Ontario College Diploma
Experiential learning
In this program, you won’t get a lot of “chalk and talk.” There are no lectures, exams, or tests. Instead, you’ll develop your creative potential in an engaging and stimulating environment:
- Apply new learning right away with team projects, and present them to faculty for immediate feedback.
- Work through hands-on case studies focusing on Canadian brands and companies such as Steam Whistle Brewery and WestJet.
- Develop brand identities and creative concepts for ads in magazines, newspapers, TV commercials, videos, and social media.
- Enjoy the freedom to be inventive and experiment, with a focus on storytelling and creative thinking.
- Get hands-on experience developing creative designs using the latest industry software, including Adobe Creative Suite.
- Earn the recognition you can add to your résumé with program awards of distinction at the end of the year.
- Share your polished creations with guests during an annual showcase of student work.
Nobody knows you like you know yourself. Tailor your learning to your own needs:
- Evaluate and guide your professional development with self-directed activities promoting social, cultural, and personal understanding
- Plan your trips and workplace visits, individually or in groups, to explore your interests.
- Independent studies in the fourth semester can include a major project with a community partner or in an area of personal or professional interest (with faculty approval).
- Or, students may apply to pursue a semester-long field placement, continuing their independent learning on the job.
Program Tuition Fee
Career Opportunities
Find your career
Opportunities in this creative field are vast and expanding. There are exciting positions in:
- Advertising and marketing communications agencies
- Television and radio
- Sales promotion companies
- Online publications, newspapers and magazines
- In-house advertising and marketing departments for large companies
- Charitable and not-for-profit organizations including health services, tourism, economic development and municipal governments
Graduates are prepared for a range of careers. You could work as a:
- Junior account executive or coordinator
- Assistant or junior strategic planner
- Social media strategist
- Online community manager
- Media or advertising sales representative
- Junior copywriter
- Online branded content developer
- Junior or assistant brand or product manager
- Internal marketing communications developer
- Fundraiser