Boston University Summer programs
Advertising in the Digital Age Summer Course
Boston, USA
Summer Course
DURATION
6 weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 3,380 / per credit
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: QST MK 469 Advertising in the Digital Age at Boston University Summer Term places students in the heart of Boston. Prerequisite: QST MK 323. Over a few weeks, you’ll learn to integrate traditional, owned, paid, and earned media, master media planning and buying, apply creative best practices, and measure advertising effectiveness through cases, readings, and projects.
Career Outcomes: You'll be prepared for roles such as media planner, media buyer, digital advertising strategist, social media manager, marketing analyst, brand manager, account manager using skills in media planning, campaign measurement, creative strategy, and analytics for agency, in-house, or freelance digital work.
Advertising in the Digital Age
QST MK 469
Undergraduate Prerequisites: (QSTMK323) - Prereq: (QST MK 323). Advertising has changed in the age of digital media with companies realizing the importance of traditional media as well as owned media, paid media, and earned media. This course focuses on developing an advertising strategy that integrates traditional and digital advertising media for efficient and effective communication. Topics include trends and practices associated with media planning and buying across the various media platforms as well as advertising creative best practices. Also examines how to measure the effectiveness of a firm's advertising to gain insights into brand performance. A combination of cases, readings, and projects guides the student to a thorough understanding of advertising.