The Algonquin College of Applied Arts and Technology
Advanced Diploma in Advertising and Marketing Communications Management
Ottawa, Canada
Advanced Diploma
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
STUDY FORMAT
On-Campus
Key Summary
Turn your creativity into your career.
The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualization, copywriting, layout, and production design. You also develop integrated marketing communications strategies by researching what drives target audiences and planning how to reach them effectively.
Experienced industry-connected faculty prepare you to plan, create, and implement marketing communications. Key class projects work on real advertising and marketing communications opportunities with local companies as clients. As well, alumni and industry leaders act as guest speakers every semester.
Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:
- The award-winning Algonquin Times - where teams work on websites, print editions, eNewsletters, social media channels, events and apps
- DIG - the student-run ad agency where every client has a unique problem to be solved
- Slide - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs and social enterprises.
The program encourages you to expand your learning and network through optional class trips in the second and third years. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York City and attend one of the largest industry conferences in the world, Advertising Week.
At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.
This program is well-suited for students who:
- Are creative and show initiative
- Are disciplined in their studies
- Have strong interpersonal skills
- Have above-average written and oral communication ability
- Enjoy problem-solving in a team environment
The graduate has reliably demonstrated the ability to:
- Determine, analyze, and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications
- Perform a market segmentation analysis, determine the organization`s target market audience, and define the consumer behavior of each segment
- Develop an integrated advertising and marketing communications plan and persuasively present and defend it
- Evaluate the effectiveness of integrated advertising and marketing communications initiatives
- Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards, and business practices
- Develop creative solutions to address advertising and marketing communications challenges
- Plan, implement, monitor, and evaluate projects by applying principles of project management
- Complete all work in a professional, ethical, and timely manner
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment, and environmental stewardship