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Suzhou
English

Program description

BA Marketing

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness, and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation.

International Business School Suzhou (IBSS) is one of an elite group of institutions worldwide to be accredited by the AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System)in 2016 and 2018 respectively. AACSB accreditation is a globally recognised standard for the highest quality in business education. Only five per cent of business schools worldwide have been awarded the accreditation. The EQUIS accreditation is a quality certification system for business schools set up by the EFMD (European Foundation for Management Development). It has become the most global authoritive and select business school certification body in the world with its comprehensive and rigorous review process. IBSS becomes the youngest business school in the world to have received both EQUIS and AACSB accreditation. There are only less than 100 business schools that have received both AACSB and EQUIS accreditation. This is an important milestone in becoming a world class business school and highlights the strength and significant influence of IBSS at the international level.

Why should I study Marketing at XJTLU?

  • International Business School Suzhou provides a truly international learning environment through our culturally diverse academic staff and student profile
  • We adopt a combined Western and Eastern teaching style and employ a range of innovative teaching and learning methods such as student-led seminars and business simulations
  • We offer opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
  • You will earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities

Tuition fees

RMB 88,000 per academic year

About this institute

Xi'an Jiaotong Liverpool University

Xi’an Jiaotong-Liverpool University (XJTLU) is a truly unique institution, jointly founded by Xi'an Jiaotong University and the University of Liverpool. It is the largest international collaborative university in China and the only one where all undergraduate students receive a UK...


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