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Public Relations, Bachelor of Arts (763P, 763)

Western Kentucky University
4 years
Full time
Bachelor's degree
Scholarships available
On campus
Bowling Green

About this program

Public Relations, Bachelor of Arts (763P, 763)

The Public Relations major, certified by the Public Relations Society of America, emphasizes research and measurement, strategic planning, targeted written communication tactics, and ethical practice. Public relations is a planned process to influence public opinion using strategic communication. We prepare students for a career in public relations with skills in critical thinking, writing, technology, research, program planning and management, creative problem solving, and relationship building with key publics. Those publics include media, consumers, employees, government, opinion leaders, and communities.

Virtually all segments of the public and private sectors throughout the world draw employees from public relations graduates. Our graduates work as communications tacticians, strategic planners, and management counselors. They may specialize in employee relations, community relations, crisis communication, public affairs, media relations, or several other disciplines within the professional arena.

Admission requirements

International Admissions Requirements

  • A completed application (open WKU application for admission)
  • Minimum academic requirements: Freshmen: 2.5 GPA / Transfer:* 2.0 GPA
    • *Students with 24 or more earned hours of college credit
  • English proficiency requirements (one of the following):
    • TOEFL, IBT – 71
    • IELTS – 6.0
    • SAT Critical Reading – 450
    • SAT Evidence-Based Reading & Writing – 460
    • ELS – Level 109 PTE Academic – 52
    • DuoLingo - 100 DET for one-semester Pathway program; 90 DET for two-semester Pathway program
  • $75 non-refundable application fee
  • Official Academic Records from schools attended with grades and any degrees/diplomas/certificates received. Should also include a literal English translation.
  • Financial Evidence of Support must be provided to obtain an I-20
  • Students transferring from within the US will need to fill out the Transfer-In Form

For more information about admission requirements, please visit the university website.

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Program content

First Year


  • Introduction to College Writing
  • General Mathematics, College Algebra or Introductory Statistics
  • Colonnade: Arts & Humanities
  • American National Government
  • Colonnade: Natural & Physical Sciences w/lab


  • Introduction to News Writing
  • World History I or World History II
  • Fundamentals of Public Speaking and Communication
  • 2nd Major/Certificate/Minor Course
  • World Language, if needed OR 2nd Major/Certificate/Minor Course

Second Year


  • Fundamentals of Public Relations
  • Introduction to Literature or World Religious Literature
  • Colonnade: Natural & Physical Sciences
  • 2nd Major/Certificate/Minor Course


  • Legal and Ethical Foundations of Strategic Communication
  • Basic Broadcast News or Survey of Electronic Media Writing
  • Communication Foundations
  • Colonnade: Connections (Social & Cultural)
  • 2nd Major/Certificate/Minor Course

Third Year


  • International Public Relations
  • Digital Tactics in Public Relations
  • Introduction to Communication Research Methods, Research in Advertising and Public Relations, Using Statistics in Political Science or Social Research Methods
  • 2nd Major/Certificate/Minor Course
  • 2nd Major/Certificate/Minor Course


  • Public Relations Writing and Production
  • Colonnade: Connections (Local to Global)
  • Colonnade: Connections (Systems)
  • 2nd Major/Certificate/Minor Course
  • 2nd Major/Certificate/Minor Course

Fourth Year


  • Public Relations Strategy and Planning
  • 2nd Major/Certificate/Minor Course
  • 2nd Major/Certificate/Minor Course
  • 2nd Major/Certificate/Minor Course
  • 2nd Major/Certificate/Minor Course


  • Public Relations Management
  • 2nd Major/Certificate/Minor Course
  • 2nd Major/Certificate/Minor Course

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


Fall 2021/Spring 2022 Semester

  • Resident :$5,496
  • Military Veteran/Dependent Resident :$5,496
  • Non-Resident (Domestic) :$13,500
  • International :$13,824

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About this institute

Western Kentucky University

Founded in 1906, WKU is home to many highly-ranked and nationally-recognized academic programs such as business/management, journalism/broadcasting, engineering, computer sciences, social sciences, and public health, but it holds over 200 course programs that span the academic spectrum. More than 17,000...

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Contact info

Western Kentucky University

1906 College Heights Blvd.
42101 Bowling Green Kentucky
United States of America (USA)

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