Show as: Mobile

Bachelor in Communication and Information Science - Language and Media

Vrije Universiteit Amsterdam
3 years
Full time
Bachelor's degree
On campus
01 September 2022

About this program

Bachelor in Communications and Information Sciences: Language and Media

Interplay of media, communication processes and language

One of the key competences of communication professionals these days is to understand and successfully employ the relation between media use and communication processes. Our program will offer you insight into the factors that, in professional contexts, influence the interplay of media, communication processes and language in a globalized world. In our courses, you will study new phenomena Paragraph in media use and international communication and develop a thorough theoretical understanding of communication.

Old and new media in a globalized world

These days, social media are no longer only used for their original purpose, personal communication, but also employed by businesses for professional purposes. Organizations use Twitter for webcare, Skype or Facetime for meetings and Whatsapp for conversations. Facebook is also used for creating business communities. In the BASCIS specialization Language and media you will learn how and why organizations apply new (and old) media in business-to-business and business-to-consumer interaction.

You will also discover how applications of new media influence, shape or even define the content and linguistic or visual characteristics of the messages that are exchanged. Tweets, for instance, have a limit of 140 characters, which affects the language that is used. Likewise, a face-to-face conversation differs from a WhatsApp conversation, as a result of the medium used. But it also works the other way around: characteristics of texts , images or conversations may themselves also affect the choice for a particular medium. Our program will provide you with the skills necessary to analyse various aspects of media design and to investigate effectiveness of specific choices.

Both new and old media are used in an increasingly globalized world, and communication takes place more and more in an international context. Such international communication does not only involve different languages, but also different cultures, even between English-speaking countries. Moreover, all around the world different varieties of English are emerging, each with their own characteristics. In business settings, international colleagues interact using a so-called lingua franca, typically English. This is why several courses in our program will focus on the role of English as a lingua franca in international communication. And as people communicate increasingly across nationalities, we will make sure to offer you courses that will give you insight into the opportunities and challenges of intercultural communication.

The program in a nutshell

The BA-program Language and Media offers you a unique opportunity to combine the study of language and communication processes with new and exciting developments in media use, against a backbone of generally accepted theories and methodologies.

Chat live with students from VU

Do you want to know what it's like to study at VU? Visit the link below to student ambassadors and get answers to all of your burning questions about academic and student life.

Find a student ambassador

Admission requirements

Candidates with a non-Dutch pre-university school diploma:

  1. A diploma equivalent to a Dutch VWO diploma
  2. Proof of sufficient proficiency in Mathematics
  3. Proof of sufficient proficiency in English

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement


  • Tuition fee for EU: € 1,084
  • Tuition fee for NON-EU/EEA: € 7,786


On completion of this program, students will receive a Bachelor in Communication and Information Science - Language and Media.

Message the school

Want to know more about this program, Bachelor in Communication and Information Science - Language and Media? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Currently living in *
Nationality *

About this institute

Welcome to Vrije Universiteit Amsterdam

Vrije Universiteit Amsterdam (‘VU Amsterdam’) is an internationally renowned research university founded in 1880. The university offers over 175 English-taught programmes at Bachelor’s, Master’s and PhD level to more than 26,000 students from all over the world. Students and staff...

Read more about this school

Why study at Vrije Universiteit Amsterdam

With more than 24,000 students, of which 4,088 are international, VU Amsterdam conducts cutting-edge research into problems of societal and scientific importance.

They distinguish themselves in research and education through four interdisciplinary themes:

  • Human Health and Life Sciences
  • Science for Sustainability
  • Connected World
  • Governance for Society

As a student this will help you to look beyond the boundaries of scientific disciplines, and to seek for tangible solutions for a better world.

In addition, VU Amsterdam regards diversity, whether in culture, conviction, nationality or prior education, as source of innovation and progress, and hence as special strength.

The Dutch higher education system has been ranked in the top 10 by Universitas 21. In the first Times Higher Education University Impact Ranking, VU Amsterdam is ranked 16th worldwide. In this ranking, universities are assessed based on Sustainable Development Goals (SDGs) in order to measure the impact of the universities on society. In the Academic Ranking of World Universities 2018 (Shanghai Ranking) VU Amsterdam holds the 104th position. The international QS World University ranking 2021 places the Vrije Universiteit at number 236 in the world, which means the Vrije Universiteit belongs to the top 20% of the world.

At VU Amsterdam, the teaching style can be described as student-centred: they encourage students to develop their own opinions through independent and creative thinking. This means that teaching is mainly conducted in small tutorials, where interactivity is the norm rather than the exception. At every opportunity, students are encouraged to engage in constructive dialogue with their professors.

Contact info

Vrije Universiteit Amsterdam

De Boelelaan 1105
1081 HV Amsterdam
Netherlands, the

 Show phone number

Message the school

Want to know more about Bachelor in Communication and Information Science - Language and Media? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!