Master of Arts in Communication Management
The Master of Arts in Communication Management is a program jointly offered by the UPF Department of Communication and UPF Barcelona School of Management.
Internationally oriented and with a hands-on approach, the program provides the tools and the skills required to plan, develop and implement communication strategies adapted to different cultural and socio-political environments.
Students will learn the fundamental concepts, theories, and methods related to communication, while gaining knowledge about new trends and forms of corporate and digital communication strategies.
The MA in Communication Management benefits from the outstanding, hand-selected faculty of the UPF's world-famous Department of Communication. The UPF is among the world's 100 best universities in linguistics and communications. Based on this distinction the program's main feature is the rigorous learning of communication management techniques along with the practical experiences provided by industry professionals.
The Master of Arts in Communication Management is aimed at recent graduates and junior professionals of diverse backgrounds who are especially interested in the areas of corporate communications and social media strategies.
To have finished or be in the last year of a Bachelor's Degree from an accredited university. Applicants who are currently studying the last year of their Bachelor's Degrees will need to have finished their university studies and obtained their final diploma before the beginning of the program. Candidates should hold a university degree, preferably in the field of the social sciences.
Proficiency in English
To present an official English Certificate with the following minimum scores:
- TOEFL CBT: > 235
- TOEFL PBT: > 575
- TOEFL IBT: > 100
- CPE: A-C
- CAE: A-C
- FCE: A
- IELTS: > 6.5
For more information about admission requirements, please visit the institute website.
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Fundamentals of Communications Management
- Quantitative Communication Research: Theories and Methods
- Interpretive Communication Theory and Research
- Media Industries and Audience Trends
- Global Strategic Communication
- Introduction to Communication Management
- Inspirational Project
Students must take 7 elective courses among all the courses offered (students can validate 1 internship for 2 electives, in that case, the student must take 5 electives). If the student takes 3 courses inside a specific concentration he or she will receive a specialised mention (Corporate Communications or Social Media Strategies).
Please be aware that subjects will take place if minimum enrolment is met.
- Organisational Communication
- Internal Communication and Media Relations
- Communication Planning and Project Management
Social Media Strategies
- Digital Marketing and Search Engine Optimisation
- Social Networks and Communication Management
- Digital Media and Public Relations.
Other elective courses
- Fundamentals of Branding
- Transmedia Branding
- Communications in organisations and professions
- Public speaking and presentation skills
Students must complete a Master’s Capstone project under the supervision of a faculty advisor. There will be two options: the first option involves an original research carried out by the candidate, leading to the implementation of a research project. The second option involves a practical approach, whereby the candidate performs (for example) an organizational analysis or audit, a communication manual, a case study or the construction of a consulting or communication plan.
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Upon successful completion of the program, the student shall receive the Master's Degree Master of Arts in Communications Management awarded by Pompeu Fabra University.
The Master in Communication Management prepares students to work as professionals in different industries and areas in positions such as:
- Communication and Brand specialist
- Communication and Marketing specialist
- Consultant (brand, strategy, communications)
- Press Officer
- Advertising specialist
- Public Relations and Institutional Relations Officer
- Market Researcher
- Management and leadership positions in a private company or public organization
About this institute
UPF Barcelona School of Management
The UPF Barcelona School of Management is the master's and postgraduate school of the Pompeu Fabra University. The Pompeu Fabra University is one of the best universities on the world (Young Universities Ranking Times Higher Education ranking (2019): 11th highest...
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