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Advertising: Bachelor's

University of Tennessee, Knoxville
Program overview
For more information about duration, please visit the university website.
Bachelor's degree
Scholarships available
English
Start dates
Knoxville
Spring

Knoxville
Summer

Program description

Advertising: Bachelor's

The undergraduate curriculum is comprised of eight classes, sequentially designed to prepare students to successfully enter the competitive world of advertising. Each course is set up to mirror a traditional agency experience and focuses on real world skills in research, computer graphics, media, strategy, campaign development, and more. Additionally, students are introduced to the wide range of diverse job opportunities outside the traditional advertising agency or in-house studio experience.

Program content

First Term:

  • Communication in an Information Age

Second Term:

  • Cultural Anthropology
  • Basic Calculus

Third Term:

  • Advertising Principles
  • Introductory Economics (A Survey Course)
  • Introduction to Statistics

Fourth Term:

  • Foundations of Accounting
  • Public Relations Principles

Fifth Term:

  • Advertising Design
  • Advertising Research Methods
  • Advertising Professional Seminar
  • Introduction to Business Management

Sixth Term:

  • Advertising Creative Strategy
  • Advertising Media Strategy
  • Marketing and Supply Chain Management
  • Organizational Management

Seventh Term:

  • Advertising Management
  • Advertising Issues
  • Social Psychology

Eighth Term:

  • Advertising Campaigns

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

The Tuition fees are:

  • In-State Total - $13,244
  • Out-of-State Total - $31,664

Contact school

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About this institute

University of Tennessee, Knoxville

You belong at the University of Tennessee, Knoxville. The University of Tennessee is a place to learn and a place to grow. Join our community of students from 100+ countries! Follow your passion - Choose from over 360 undergraduate degree...


Read more about this school

Why study at University of Tennessee, Knoxville

  • Follow your passion - Choose from over 360 undergraduate degree options.
  • Find your community - Make friends and memories through on-campus events, more than 400 student organizations, 40 fraternities & sororities, and 35 club sports.
  • Be supported - With a 17:1 student to faculty ratio, faculty support students to engage in research and creative endeavors.
  • Learn with the best - Ranked 46th among all public universities and 103rd nationally, according to the 2022 U.S. News and World Report.

Contact info

University of Tennessee, Knoxville

320 Student Services Building
37996 Knoxville TN
United States of America (USA)

 Show phone number
admissions.utk.edu

Contact school

Want to know more about Advertising: Bachelor's? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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