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Digital Marketing and Channel Management MSc

University of Surrey
1-2 Years
Full time/part time
Master's degree
Scholarships available
Guildford
English

About this program

Digital Marketing and Channel Management MSc

Technology has created new challenges and opportunities for businesses, from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

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Admission requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

For more information about admission requirements, please visit the university website.


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Program content

Digital Marketing and Channel Management MSc (Full-time and Part-time)

  • Applied Marketing Research
  • Channel Management
  • Digital Marketing & Social Media
  • Entrepreneurship and the Digital Economy
  • Applied Marketing Research
  • Consumer Behaviour
  • Digital Project Development
  • Dissertation in Marketing and Retail Management
  • Integrated and Digital Marketing Communications
  • International Fashion Marketing and Luxury Branding
  • International Retailing
  • Introduction to Marketing Analytics

Digital Marketing and Channel Management MSc (Full-time with Placement year (24 months and Full-time with Study Abroad (15 months))

  • Applied Marketing Research
  • Channel Management
  • Digital Marketing & Social Media
  • Entrepreneurship and the Digital Economy
  • Applied Marketing Research
  • Consumer Behaviour
  • Digital Project Development
  • Dissertation in Marketing and Retail Management
  • Integrated and Digital Marketing Communications
  • International Fashion Marketing and Luxury Branding
  • International Retailing
  • Introduction to Marketing Analytics
  • Professional Placement Year
  • Applied Marketing Research
  • Channel Management
  • Digital Marketing & Social Media
  • Entrepreneurship and the Digital Economy
  • Applied Marketing Research
  • Consumer Behaviour
  • Digital Project Development
  • Integrated and Digital Marketing Communications
  • International Fashion Marketing and Luxury Branding
  • International Retailing
  • Introduction to Marketing Analytics

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

The course is offered in full-time, full-time (with study abroad) and part-time study options.

Tuition

February 2021

Full-time - 1 year and Full-time (with placement) - 2 years

  • Tution fees for UK/EU students is £12,700
  • Tution fees for Overseas students is £19,600

Full-time (with study abroad) - 15 months

  • Tution fees for UK/EU students is £13,400
  • Tution fees for Overseas students is £21,100

Part-time - 2 years

  • Tution fees for UK/EU students is £6,400
  • Tution fees for Overseas students is £9,800

October 2021

Full-time - 1 year and Full-time (with placement) - 2 years

  • Tution fees for UK/EU students is £13,100
  • Tution fees for Overseas students is £20,200

Full-time (with study abroad) - 15 months

  • Tution fees for UK/EU students is £13,800
  • Tution fees for Overseas students is £21,800

Part-time - 2 years

  • Tution fees for UK/EU students is £6,600
  • Tution fees for Overseas students is £10,100

Career paths

Our graduates have gone on to secure roles such as:

  • Digital Marketing Manager
  • Social Media Marketing Manager
  • Marketing Manager or Director
  • Digital Marketing Strategist
  • Sales and Marketing Manager
  • Strategic Marketing Manager
  • Brand and Product Manager
  • Content Marketing Manager
  • E-commerce channel manager
  • Digital business development.

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About this institute

University of Surrey

The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. With a beautiful and vibrant campus, we provide exceptional teaching and practical learning to inspire and empower our students for personal and...


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Contact info

University of Surrey

388 Stag Hill
GU2 7XH Guildford, Surrey
UK

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www.surrey.ac.uk


Message the school

Want to know more about Digital Marketing and Channel Management MSc? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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