BA (Hons) Event and Marketing ManagementUniversity of Suffolk
BA (Hons) Event and Marketing Management
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About this program
BA (Hons) Event and Marketing Management
Are you considering a career in event and marketing management? Our degree equips you with a spectrum of skills required to get your career off to a flying start. Plus, we take an innovative approach, exploring the latest practices in the field.
The inclusion of marketing in this events degree is seen as a strong point of differentiation from other Event Management programs. There is a high-level of competition in many event sectors due to an increasing number of events competing for similar public and B2B audiences. Your ability to event manage from concept to delivery goes hand in hand with the ability to market and sell events effectively has never been more important and exciting.
A career in this challenging, yet dynamic profession demands that you are ‘career ready’ when you graduate. As experienced professionals, your tutors provide you with the right support to help you identify your goals and develop a fantastic CV. To bolster your development, our small classes sizes give you access to high levels of tutor attention throughout your degree.
Event and marketing management involves conceptualising, planning, organising and finally executing an event, and encompasses a range of activities from marketing and PR to project management in the private, public and not-for-profit sectors.
Students are involved in the design, planning, organisation, marketing and delivery of the Suffolk Business School Annual Conference. This high-profile event also offers networking opportunities and collaboration with our partnerships within local organisations. Starting with a blank sheet of paper, the topic and scope of the conference is in the hands of you and your student colleagues, previous topics having included International Women’s Day, Suffolk Tourism, Staycation, and Business Sustainability.
There are other opportunities to work on live event projects working with the Ipswich Waterfront Innovation Centre (IWIC), The Hold and the Students' Union.
This course also offers the option to do a Professional Placement and Study Abroad UCAS code N822
Professional Placement UCAS code N823 and Study Abroad UCAS code N824.
2022-23 entry; 96 UCAS tariff points (or above), CCC (A-Level), MMM (BTEC).
2023-24 entry; 112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC)
Applicants are also required to have GCSE English and maths grade 4/C or above, or equivalent Level 2 qualifications.
Applicants who do not hold these qualifications may be considered on an individual basis based upon their overall application and the course applied for.
Any offer of a place may be subject to:
a successful interview
IELTS 6.0 overall (minimum 5.5 in all components) where English is not the students' first language.
Does this course require proof of English proficiency?
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- Introduction to Event Management
- Tourism and Event Tourism
- Introduction to Marketing
- Delivering Successful Projects
- Understanding the Entrepreneurial Spirit
- Accounting for Business
- Professional Development, and Career Planning in Practice
- Design Principles for Marketers
- Consumer Behaviour and Relationship Management
- Designing and Running a Research Project
- Critical and Cultural Concepts and Trends in the Event Industry
- Industry Based Engagement Project
- Managing Brands
- Digital Marketing
- Extended Project
- The Enterprising Graduate
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
- Full-time Tuition Fees: £9,250 p.a.
- Part-time Tuition Fees: £1,454 per 20 credit module (Please contact the Info zone for further information).
- International / EU Tuition Fees: £12,996 pa
Our course is designed to teach you the skills needed for events management jobs, such as Conference Organiser, Hotel Manager and Education Manager. We also support students to explore careers in other sectors including charity fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.
We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.
Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.
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About this institute
University of Suffolk
The University of Suffolk is a transformational university. Being one of the newest in the UK, the University of Suffolk is not restricted by tradition and embraces change, to produce graduates who can easily adapt to a changing world. Taking...
Why study at University of Suffolk
We're confident you would quickly feel at home on our beautiful waterfront campus along the famous sunshine coast of Suffolk. Our campus is stylish, modern and compact, surrounded by restaurants, bars, clubs, cinemas, as well as historic and cultural hotspots. Established in 2016, we are one of the newest universities in the country, which enables us to be dynamic and forward thinking in our approach. Our students are at the heart of everything we do, and we pride ourselves on consistently featuring within the top 10 for 'student experience' polls. Our students are taught by expert academics and industry professionals rather than graduate teachers, which is common practice in many universities. Teaching typically takes place in small classes and is supplemented by all the contact time and personal support you need.
- Choose from over 200 Undergraduate and Postgraduate programmes recognised all over the world
- Live in a multi-cultural student town, located only 1 hour 20 minutes away from London by train
- Enjoy living and studying on a small yet functional campus, where class sizes are purposely designed to ensure your academic experience is intimate and personal to you
- Our wonderful team of staff will support your entire Academic journey – from Application through to graduation – and everything in between
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