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Bachelor's Degree in Fashion Marketing with Management

University of Southampton
3 years
Full time
Bachelor's degree
Scholarships available
Southampton
English
September 2021

Program description

Bachelor's Degree in Fashion Marketing with Management

Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This fashion marketing and management degree is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.

Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.

You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including:

  • Digital Marketing
  • Consumer Intelligence
  • Product Management
  • Retail Futures
  • Trend Forecasting
  • Strategic Fashion Issues
  • Fashion Styling and Creative Practice

This programme is accredited by the Institute of Data & Marketing and can lead to a professional certificate in addition to your degree.

Admission requirements

A-levels

BBB

International Baccalaureate Diploma

Pass, with 30 points overall with 15 points at Higher Level

BTEC

  • Distinction, Distinction, Merit in the BTEC Extended Diploma.
  • Distinction, Distinction in the BTEC Diploma plus B in an A level
  • Distinction in the BTEC Subsidiary Diploma plus BB in two A levels

Other requirements

GCSE requirements

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)

International Students

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English.

For more information about admission requirements, please visit the university website.


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Program content

Year 1

  • Consumer Intelligence
  • Fashion Contexts
  • Fashion Styling and Creative Practice
  • Introduction to Business
  • Introduction to Research

Year 2

  • Creative Strategy
  • Product Management
  • Retail Futures
  • Trend Forecasting

You must also choose from the following modules in year 2:

  • Business Skills for the Creative Industries
  • Creative Futures
  • Creative Writing
  • Image and Branding
  • Sight and Sound
  • Visual Culture

Year 3

  • Critical Issues
  • Digital Marketing
  • Final Project (Fashion Marketing with Management)
  • Professional Planning

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.

Tuition fees

  • UK, Channel Island, Isle of Man and Irish students: £9,250 per year
  • EU and international students: £18,520 per year

Qualification

  • Final award: Bachelor of Arts with Honours (BA (Hons))
  • Name of award: BA (Hons) Fashion Marketing with Management
  • Interim Exit awards:
    • Certificate of Higher Education (CertHE)
    • Diploma of Higher Education (DipHE)
  • FHEQ level of final award: Level 6

Career opportunities

You’ll graduate the fashion marketing degree with finely tuned strategic and creative thinking skills, as well as exceptional digital knowledge, giving you an advantage as you enter the job market. This course will prepare you for a range of fashion business roles, including:

  • marketing and digital marketing
  • communications
  • buying
  • styling
  • PR
  • digital commerce
  • merchandising
  • brand management
  • editorial production
  • retail management

Contact school

Want to know more about this program, Bachelor's Degree in Fashion Marketing with Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

University of Southampton

The University of Southampton is a top 100 global University with a top 15 UK University place. We are a founding member of the prestigious Russell Group, as demonstrated by our research intensity. We have a wonderful global community, with...


Read more about this school

Why study at University of Southampton

The University of Southampton is a welcoming and close knit student community of roughly 22,000 students. We have an international student population which makes up just under 30% of our student body which is wonderful. With 98% of our graduates going into work or further study 6 months after graduation, we offer the chance to study at a world leading Russell Group University whilst safe in the knowledge you will be well on your way to succeeding your chosen career.

Contact info

University of Southampton

University Road
Highfield
SO17 1BJ Southampton
United Kingdom

 Show phone number
www.southampton.ac.uk

Contact school

Want to know more about Bachelor's Degree in Fashion Marketing with Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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