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Bachelor's Degree in Public Relations

University of Mount Union
Bachelor's degree
Scholarships available
On campus
Alliance
English
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University of Mount Union

Program description

Bachelor's Degree in Public Relations

The Bachelor of Arts in public relations degree at the University of Mount Union will help you become a creative and strategic problem-solver who utilizes all forms of communication to develop and maintain effective relationships with a variety of stakeholder audiences.

As a public relations major, you will discern the root of the public relations process – strategic issues management, which involves examining, analyzing, and inferring issues, attitudes, and behaviors that can positively and negatively impact an organization and its relationships with all stakeholders.

The public relations curriculum meets the rigorous academic standards of the nation's largest professional organization serving the communications industry, the Public Relations Society of America (PRSA). By journeying into applied research, audience segmentation, campaign formation, integrated marketing communications, and creative and tactical content development across diverse platforms, you will become proficient and poised to practice public relations in an organization, a nonprofit, or an agency setting.

Admission requirements

GPA requirement: 2.5 (except for nursing, that requirement is a 3.3)

English proficiency (one of the following):

  • TOEFL: 61 iBT
  • IELTS: 5.5
  • PTE: 55

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Program content

  • Principles of Public Speaking
  • Introduction to Communication Scholarship
  • Media, Culture and Technology
  • Broadcast Studio Operations
  • Multimedia Journalism
  • Principles of Public Relations
  • Special Topics
  • Global and Intercultural Communication
  • Interpersonal Communication
  • Small Group and Organizational Communication
  • Persuasion and Argumentation
  • Applied Media Research
  • Social Media Strategies
  • Information Design
  • Public Relations Research and Design
  • Sports Journalism
  • Communication Practicum
  • Communication Study Travel Seminar
  • Public Relations Writing
  • Public Relations Cases
  • Communication Research Methods
  • Leadership and Team Communication
  • Digital Audio and Video Production
  • Social Identity, Power and the Media
  • Gender, Communication and Society
  • Health Communication
  • Public Advocacy for Social Justice
  • Special Topics
  • Independent Study
  • Documentary Film Production
  • SCE: Design for Multimedia
  • Critical Perspectives on Media, Popular Culture and Advertising
  • Media Management, Law and Policy
  • Political Communication
  • Relational Communication
  • Creative Visual Storytelling
  • SCE: Public Relations Campaigns
  • International Media Systems
  • Social Media and Relationships
  • SCE: Communication Studies
  • Honors Thesis/Project
  • Internship in Communication

Scholarships & funding

A Mount Union education is accessible to students of all backgrounds thanks to the university's robust scholarship and grant offerings. There are several state and federal options available to assist you, as well as many Mount Union awards that are specific to your career at the university. For more information, please visit the Mount Union website. 

Qualification

Upon completion of this program, students will graduate with a Bachelor of Arts degree. 

Career opportunities

Mount Union’s public relations degree program provides students the knowledge and practical experience necessary to build meaningful relationships an organization and its target markets to ensure a successful career in public relations. The public relations major requirements and curriculum as well as the on-campus media opportunities will prepare you for a variety of careers.

Common careers include:

  • Social media consultant
  • Event planner
  • Public relations specialist
  • Lobbyist
  • Press secretary

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Want to know more about this program, Bachelor's Degree in Public Relations? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Mount Union

University of Mount Union

The University of Mount Union, a private Midwestern institution founded in 1846, offers rigorous and relevant academic programs that are grounded in the liberal arts tradition. Mount Union’s students can select from broad-based and career-specific undergraduate majors. Known for its...


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Why study at University of Mount Union

Mount Union is a small institution. We are proud to offer small class sizes, all taught by professors. More than 80% of our faculty have terminal degrees in their fields of study. This gives our students a chance to research and learn alongside our talented faculty in their academic fields. We are proud that 98% of our students find jobs in less than 3 months after graduating with their Mount Union degree!

Contact info

University of Mount Union

1972 Clark Avenue
44601 Alliance Ohio
United States of America

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www.mountunion.edu

Request information

Want to know more about Bachelor's Degree in Public Relations? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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