About this program
Digital Marketing and Analytics - MSc
Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organizations.
The program is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:
- Online marketing strategy
- Web analytics
- Web applications
- Creativity and design
- Digital marketing strategy and communications.
Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the program, you will have the skillset to pursue a career in digital marketing and data analytics.
Admission requirements
Entry Requirements
Students applying for a postgraduate degree must normally have a British first or second class honours degree in a relevant or appropriate subject, or the equivalent from an internationally recognised institution. However, all applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications. Please note that each program of study will have specific entry requirements too. Look up your program using our course finder and check under the 'Entry requirements' tab.
For information on entry requirements for your country, see our International Student website.
English Language Requirements
The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level. See our English language requirements page on our website for full details.
For specific entry requirements for your country and other relevant information, see the International Student website.
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
Learn moreChat with students
Scholarships & funding
The University of Kent has a long tradition of welcoming international students from around the world and is pleased to offer a wide range of Undergraduate and Postgraduate Scholarships, including dedicated Scholarships for our International students. Further details on our Scholarships available and how to apply is on our Scholarships webpages.
Tuition
Please visit the university website for more information about tuition fees.
Message the school
About this institute
In the QS World University Rankings 2024, Kent has been ranked 39th within the UK and is in the top 25% of Higher Education Institutions worldwide.
Here at Kent, we are all part of a vibrant, creative and inclusive university seeking to make our mark. When you choose Kent for international study, you're choosing the perfect gateway to the world beyond. A place for unlocking your...
Why study at University of Kent
Excellent support
Shortlisted in the Outstanding Support for Students category of the Times Higher Education Awards 2018.
Superb student experience
Our students consistently rate us as offering one of the best student experiences in the UK
Global outlook
We pride ourselves on our strong international focus, and enable our students to develop a global perspective
First class facilities
Kent students benefit from continual investment in facilities, academic programmes and services.
Contact info
University of Kent
Want to know more about Digital Marketing and Analytics - MSc? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.
Be the first to write a review!
