Digital Marketing and Analytics - MSc
Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organizations.
The program is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:
- Online marketing strategy
- Web analytics
- Web applications
- Creativity and design
- Digital marketing strategy and communications.
Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the program, you will have the skillset to pursue a career in digital marketing and data analytics.
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Students applying for a postgraduate degree must normally have a British first or second class honours degree in a relevant or appropriate subject, or the equivalent from an internationally recognised institution. However, all applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications. Please note that each program of study will have specific entry requirements too. Look up your program using our course finder and check under the 'Entry requirements' tab.
For information on entry requirements for your country, see our International Student website.
English Language Requirements
The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level. See our English language requirements page on our website for full details.
For specific entry requirements for your country and other relevant information, see the International Student website.
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Scholarships & funding
The University of Kent has a long tradition of welcoming international students from around the world and is pleased to offer a wide range of Undergraduate and Postgraduate Scholarships, including dedicated Scholarships for our International students. Further details on our Scholarships available and how to apply is on our Scholarships webpages.
Please visit the university website for more information about tuition fees.
About this institute
University of Kent
The University of Kent is a global university with outstanding teaching, modern facilities, award-winning student support and welcoming study locations. Over 18,000 students from 152 countries study across its two spacious UK campuses and specialist postgraduate centres in Europe. The...
Why study at University of Kent
Shortlisted in the Outstanding Support for Students category of the Times Higher Education Awards 2018.
Superb student experience
Our students consistently rate us as offering one of the best student experiences in the UK
We pride ourselves on our strong international focus, and enable our students to develop a global perspective
First class facilities
Kent students benefit from continual investment in facilities, academic programmes and services.
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