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Sport and Event Management

University of Guelph
Bachelor's degree
Scholarships available
On campus
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About this program

Commerce in Sport and Event Management

Learn key aspects of the sport and event management industry including sponsorship, media, event hosting and organizational leadership. You'll gain a strong foundation in business and sport business discipline. Through the International Institute for Sport Business and Leadership, you will connect with industry, and benefit from a joint partnership between the School and the Department of Athletics.@

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Admission requirements

Ontario Highschool requirements:

  • ENG4U
  • MHF4U
  • 1 additional 4U Math course
  • 3 additional 4U or 4M courses

For more information about admission requirements please visit the university website.

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Program content

Semester 1 - Fall

  • Introduction to Financial Accounting
  • Introductory Microeconomics
  • Introductory Marketing
  • Introduction to Business

Semester 2 - Winter

  • Introductory Macroeconomics
  • Individuals and Groups in Organizations
  • The Business of Sport and Event Tourism
  • Business Mathematics
  • 0.50 electives
  • Semester 3 - Fall

Management Accounting

  • Communication and Media Strategy in Sport and Events
  • Information Management
  • Statistics for Business Decisions
  • 0.50 electives

Semester 4 - Winter

  • Introduction to Finance
  • Event Management
  • Sales, Sponsorship and Stakeholder Engagement in Sport (first offering Winter 2021)
  • Research Methods
  • Business Career Preparation
  • 0.50 electives

Semester 5 - Fall

  • The Impact of Business on Sport Industry
  • Service Operations Analysis
  • Destination Management and Marketing
  • Business Analytics
  • 0.50 electives

Semester 6 - Winter

  • Human Resources Management
  • Business and Consumer Law
  • Corporate Social Responsibility
  • Financial Management
  • 0.50 electives

Semester7 - Fall

  • Experiential Learning and Leadership in the Hospitality and Tourism Industry
  • Hospitality Development, Design and Sustainability
  • Strategic Management
  • 1.00 electives

Semester 8 - Winter

  • Advanced Concepts in Sport and Event Management (first offering Winter 2022)
  • Hospitality Revenue Management
  • 1.50 electives

Scholarships & funding

We offer several scholarships, for more information please visit our website.


International fees - $30,500- $42,200CAD

Career paths

Sample career options:

  • Account executive, ticket sales
  • Events coordinator
  • Facility manager
  • Festival operations manager
  • Program coordinator

Message the school

Want to know more about this program, Sport and Event Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

University of Guelph

The University of Guelph is ranked as one of Canada’s top comprehensive universities, with top marks in student experience. No matter where you're from, once you enrol at U of G, you’re part of a community – a network of...

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Why study at University of Guelph

The city of Guelph was ranked in 2019 as one of the top 50 places to live in Canada.

The university campus boats a gorgeous walking campus, stunning greenery and beautiful building and facilities.

With over 200 student clubs, 7 dining halls, 19 intramural sports and a 25,000 sq. foot fitness centre, you can see why we are recognized as a Canadian leader in student experience.

There are so many ways for prospective international students to reach out to the university. Check out all our social media handles, as well as our university website and admission pages for up to date news. We also offer international students the ability to chat with current international students through our UniBuddy platform. Go onto our international admission webpages to find more details on how to get in touch with a student or staff UniBuddy and start chatting!

Contact info

University of Guelph

50 Stone Road East
N1G 2W1 Guelph Ontario

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Want to know more about Sport and Event Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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