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La Jolla
Programs at University of California San Diego Extension International Programs

Program description

Digital Marketing

If you would like a strong foundation in digital marketing with up-to-date information on digital marketing topics and trends, the Digital Marketing Certificate may be right for you. This program presents opportunities for you to acquire the knowledge and skills needed to design innovative marketing plans, implement successful digital marketing tactics, and advance your career through a hands-on project with a local company. You will develop an understanding of which marketing channels contribute to a cohesive online presence, and explore areas such as organic and paid searches, social media, and email marketing. You will also learn to identify key performance indicators and assess the performance of each digital marketing channel by using Google Analytics and other online data tools. Pair the 3-month Digital Marketing Certificate program with other Business certificates for a total of 9 months to take advantage of Optional Practical Training.

Admission requirements

The minimum requirements to be accepted to the program are listed below. We carefully review the background and qualifications of each applicant to ensure that those admitted will have a successful experience.

Proof of Language Proficiency Requirement:

  • TOEFL iBT: 80
  • TOEIC: 760
  • IELTS: 6.5
  • Cambridge Advanced Certificate: Pass
  • PTE: 64
  • 2019 ELI Core Level: 109
  • 2020 ELI Core Level: 108

Additional Admission Requirements:

  • University degree or two years of professional work experience
  • Official university transcripts, in English, from all universities attended, indicating a strong academic history; include a grading key.
  • Letter of recommendation from a professor or supervisor attesting to your experience and ability to excel in the relevant field. Must be signed and dated and on academic or company letterhead.
  • Résumé or CV
  • A one-page statement explaining your qualifications and motivation for taking the program
  • A spoken language screening may be required.
  • Prospective students who choose to attend English language courses at the UC San Diego English Language Institute (ELI) in place of obtaining an official language proficiency score will need recommendation from the ELI advisor.

Does this course require proof of English proficiency?

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Program content


  • Digital Marketing
  • Content Marketing
  • Digital Marketing Analytics
  • Marketing Project
  • One elective course

Sample Electives:

  • Behavioral Economics
  • Search Engine Optimization (SEO)
  • Elements of Marketing


Program Benefits:

  • Develop digital marketing& skills and knowledge needed to be a successful digital marketer
  • Hands-on experiential project connects your classroom education with real-world businesses
  • Courses are led by practicing industry experts
  • Study alongside international and American students and build your network
  • Schedules are designed to give you the freedom to explore California and the opportunity to attend local professional networking events
  • Apply for OPT after three consecutive quarters of study (9 months)

About this institute

University of California San Diego Extension International Programs

The University of California San Diego Extension International Programs offers short-term and intensive English language programs, free mover programs, professional certificates, and summer youth programs. Study in sunny Southern California at one of the top universities in the world, and...

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