BA (Hons) Graphic Communication DesignUniversity of the Arts London
About this program
BA (Hons) Graphic Communication Design
Graphic communication design practice is changing. The wide availability of design software and digital production tools has resulted in a re-evaluation of what the trained, skilled designer can offer. In response, design professions have developed more sophisticated consultancy models. Design thinking, marketing, branding and strategy are now offered as a central part of their services. Graphic communication design is also increasingly carried out in a diverse range of contexts. These range from large commercial and governmental departments to independent practitioners and small enterprises.
BA Graphic Communication Design at Central Saint Martins takes into account this current industry climate. It explores graphic communication design as an expanded practice. It will provide you with a solid grounding in the discipline's core languages, contexts and applications, while also encouraging you to test and stretch its boundaries. The course structure is devised to support three types of practitioner:
- The inter-disciplinary designer or polymath who wants to stay broad-based
- The hybrid designer who works across a targeted combination of areas
- The specialist who has more specific discipline focus
The course curriculum places emphasis on five core processes: typography, digital, context, image and print. These are taught throughout the course and will provide a foundation for your studio work and theoretical studies. Led by staff specialists, you will also be introduced to areas such as photography, printmaking and bookbinding.
English Language Requirements
IELTS score of 6.0 or above, with at least 5.5 in reading, writing, listening and speaking
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Learning and teaching methods
Your primary means of learning will be through studio practice. This is supported by:
- Unit and project briefings
- Set and self-initiated project briefs
- Inductions, lectures and seminars
- Workshops and interdisciplinary study teams
- Event-based teaching (publication, conference, exhibition)
- Learning by doing (thinking through making)
- Peer learning
- Self and peer assessment
- Guest speakers
- Group discussions, reviews and critiques
- Working with clients on live projects and competitions
- Essay writing and supervision
- Independent study
- Platform-based teaching
- Communities of practice (working student groups based on student-initiated themes.
- Evidence of participation in taught activities
- Presentation of a completed set of projects
- Portfolio and verbal presentations
- Individual written reflections
- Learning agreements
- Written and visual documentation
- Critical reports
For more information please visit the institute website.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
- Tuition fees for Home students are £9,250*
- Tuition fees for International students are £23,610*
*This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students.
BA Graphic Communication Design students leave with a broad and valuable understanding of graphic communication design practice in its many forms. Skills acquired enable graduates to become versatile practitioners in many exciting and diverse professions.
Recent alumni activity demonstrates the breadth of careers within the subject, embracing interactive design, web design, advertising, graphic design, information design, illustration, photography, film & TV, animation, editorial design, typographic design, packaging design, brand development, exhibition design, book design, 3D design, as well as in fine art, writing and filmmaking.
For more information please visit the institute website.
Message the school
About this institute
University of the Arts London
University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2022 QS World University Rankings®, for the fourth year in a row. It has an international reputation in art, design, communication,...
Why study at University of the Arts London
With multiple sites across London, UAL offers endless opportunities to draw inspiration from this global creative hub.
- UAL has a track record for launching and furthering careers across the creative industries and beyond.
- Graduates are frequently shortlisted for national and global awards ranging from the Turner Prize to the Oscars.
- UAL is home to more than 2,400 postgraduate students.
- The university offers a wide range of theoretical and practice-based research programmes leading to a PhD or MPhil.
- UAL is ranked among the UK’s top research universities, with 83% of research conducted by UAL students and staff graded as world-leading.
- UAL has a diverse student community, with students drawn from over 130 countries across the globe.
- Students are encouraged to draw inspiration from London’s world-famous art galleries, museums and theatres.
- UAL’s dedicated support service offers useful advice for international students including guidance on funding, visa applications and accommodation.
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