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Doing International Business: Developing Managerial and Marketing Skills

University of Almeria
Program overview
3 weeks
Study abroad program
English, Spanish
Start dates
05 July 2021

05 July 2021

Program description

Doing International Business: Developing Managerial and Marketing Skills

In a globalized economy, companies operate in different countries and employ an international workforce. In addition, companies today operate in dynamic and fast-changing environments that require quick and creative organizational responses. Given this scenario, students, potential managers and practitioners, need to develop managerial, entrepreneurship and marketing skills (negotiation, team management, communication, leadership, creativity, innovation, market research in an international environment, etc.) applicable to international and multicultural environments.

In this course, we offer a practical and applied perspective in order to develop and being able to develop these abilities and skills. Interaction among students will be encouraged to obtain and apply management and entrepreneurship skills in international organizations, understanding the different roles and functions of entrepreneurs and managers and developing basic skills for these positions.

Admission requirements

Course Prerequisites: Aged 18, or above

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Program content

Module A - Managerial Skills

  • Managers in the workplace: Current challenges
  • Motivation and leadership for a global workforce
  • International negotiation and conflict management
  • Foreign trade and entry modes strategies

Module B - Entrepreneurial Skills

  • Introduction to entrepreneurial skills: Creativity and innovation:
  • Opportunity analysis: Idea feasibility and viability
  • Business models design

Module C - International Marketing Skills

  • International market research
  • Digital strategy
  • E-commerce

Proffesional Visits

  • Cosentino Group©
  • Clisol Agro


  • Young entrepreneurs panel
  • Workshop with international business experts

Tuition fees

Cost of the Tuition (Standard Payment):

  • 1.350€ (shared double room)
  • 1.500€ (single room)


ECTS Credits: 8

  • Understanding and developing managerial, entrepreneurial and marketing skills needed to manage an international organization.
  • Dealing effectively with scenarios demanding complex decision-making processes, problem-solving, entrepreneurship, negotiation, effective communication, marketing, team management, motivation and leadership of groups in a multinational context.
  • Understanding and developing competences for the creation of a new company in an international context.

Contact school

Want to know more about this program, Doing International Business: Developing Managerial and Marketing Skills? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


Welcome to UAL


About this institute

University of Almeria

Founded in 1993, the University of Almería (UAL) is a public higher education and research university ranked in the Top 40 nationally, and top 1000 worldwide. We offer 34 Bachelor and 44 Master Degrees, as well as 14 PhD programmes...

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Contact info

University of Almeria

Ctra. Sacramento
04120 Almeria

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Contact school

Want to know more about Doing International Business: Developing Managerial and Marketing Skills? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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