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Digital Marketing Leadership

University of Aberdeen
Online / distance program
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Program description

The online MSc in Digital Marketing Leadership is designed to meet the rapidly increasing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide. Delivered online through high quality videos, webinar and discussion forums, the programme provides flexibility for individuals to study at a pace that meets their own personal goals. For part time students the maximum length of the programme is 4 years.

Importantly, the programme utilises contextualised learning based around simulated market challenges. For example, early on in the programme students will follow an entrepreneur’s interactions with a practicing digital marketing consultancy, acquiring knowledge and insight into how a brief is interpreted and then met. This “theory into practice” approach will enable students to quickly add value to an organisation, with understanding not just of the theories and that underscore digital marketing, but also the challenges and techniques of digital marketing implementation. Facilitating this theory into practice orientation, the programme uniquely combines the expertise and insight of the university’s faculty and a practicing digital marketing consultancy Jump Digital.

About this institute

University of Aberdeen

Founded in 1495 by William Elphinstone, Bishop of Aberdeen and Chancellor of Scotland, the University of Aberdeen is Scotland's third oldest and the UK's fifth oldest university. William Elphinstone established King's College to train doctors, teachers and clergy for the...

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