MSc in Communication for Business, Media and Culture

Università Cattolica del Sacro Cuore
2 years
Master's degree
Scholarships available
On campus
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About this program

MSc in Communication for Business, Media and Culture

The degree aims at training new professionals in understanding, analysing, planning, and implementing actions and complex communication processes for companies specialised in producing and selling both products and services, for communication companies, and public and private institutions.

More specifically, graduates will develop the necessary knowledge, competences, and skills to start off their careers in the communication, marketing, and management field. They will be able to create media content in relation to the actual context, design campaigns, and plan communication actions and events online and offline.

Admission requirements

The entry requirements are based on the latest guidelines for admission published by the Italian Ministry for Education and apply to all students with foreign qualifications, independently of their nationality, both for qualifications awarded in European Union (EU) countries and in non-EU.  

  1. Eligible candidates need to hold a high school diploma.

  2. Entry to second cycle programmes is possible if the undergraduate degree manifests all of the following characteristics:

    1. It is an official first cycle qualification of the relevant foreign higher education system, 

    2. It is a qualification issued by a higher education institution regularly accredited or recognized in the awarding country. If you studied in a third country, the institution where studies were located has to be accredited or recognized in the country where it operates,

    3. It is a qualification that allows entry to comparable second cycle programme in the relevant foreign higher education system;

  3. It is a qualification showing corresponding elements to the Italian qualification required for entry to a laurea magistrale, such as the academic nature, research elements, duration of the programme and total ECTS (min. 3 years and 180 ECTS), total years of schooling (15 years are usually required).

  4. The undergraduate degree must be obtained before 31 July 2022.

The suitability of the academic degree for admission to Laurea Magistrale is established by the university receiving the application: each university sets its own criteria and regulations (including required documentation) for admission and enrolment in a study programme.

Admission is based on the evaluation of the academic documents submitted with the application, while enrolment is subject to the verification of the validity of the qualification obtained.

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Program content

First year:

  • Audaudiovisual media policies and new challenges for the cultural industries (8 ECTS)
  • Data communication and society (with a tool for social research and data analysis) (8 ECTS)
  • Data science for communication with pitching and public speaking (8 ECTS)
  • Digital and soft skills (6 ECTS)
  • General management and principles of accounting (8 ECTS)
  • Marketing management and marketing planning (8 ECTS)
  • Psychology of digital media with developmental psychology (8 ECTS)
  • English for business (3 ECTS)
  • Workshop: self-branding & job positioning (2 ECTS)

Second year:

  • Corporate communication and communication law (8 ECTS)
  • Languages and creativity in media with brand entertainment (8 ECTS)
  • Public humanities and cultural diplomacy (8 ECTS)
  • Business marketing (with digital marketing project) (8 ECTS)
  • Free choice exams (8 ECTS)
  • Final dissertation (10 ECTS)
  • Internship (10 ECTS)
  • Workshop: thesis and dissertation (1 ECTS)


Laurea Magistrale in Comunicazione per l'Impresa, i Media, le Organizzazioni Complesse

Total ECTs: 120

Career paths

Graduates in Communication for Business, Media and Culture can operate in the following areas: 

  • Marketing and communications departments of companies, institutions, associations, administrations
  • Agencies
  • Media centres
  • Press and media

​​​​​​​Students will develop the necessary knowledge, competences and skills to work in the field of communication marketing and management. Among other professionals, the degree programme trains graduates to become:

  • Audience developer
  • Communication manager
  • Communication strategist
  • Culture promoter
  • Digital account
  • Digital communications specialist
  • Digital marketing specialist
  • Events manager
  • Media planner
  • Media relator
  • Project manager
  • Public relator
  • Social media manager
  • Web analyst
  • Web marketing specialist

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About this institute

Università Cattolica del Sacro Cuore

Università Cattolica students and alumni feel fortunate to be part of the largest private university in Europe, characterised by a strong commitment to providing dedicated services to students and by its recognised academic quality.Studying at Cattolica means studying in an...

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Why study at Università Cattolica del Sacro Cuore

Largest private university in Europe

Historical University with 100 years of history, largest private university in Europe for number of enrolled students. True international experience, more than 150 different nationalities represented in amazing destinations such as Milan, Rome, Brescia, Cremona and Piacenza.

Internationally recognized quality teaching

Multidisciplinary university with 12 different Schools, 40+ English taught programmes at all study levels in several different study fields. 13 of our academic disciplines are listed in the top 300, QS Global Rankings by Subject (2021).

Exceptionally strong ties with the industry

Exposure and connections to relevant employers of the highest prestige: industrial ties with the most globally renowned companies, allowing networking and internship opportunities. With an exceptional graduate placement rate after studying, we rank number 1 in the country for Employer-Student Connections, QS Graduate Employability Rankings (2020).

Contact info

Università Cattolica del Sacro Cuore

Largo Agostino Gemelli, 1
20123 Milano

Phone no: 0039 02 7234 5108

Message the school

Want to know more about MSc in Communication for Business, Media and Culture? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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