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Master's Degree in Marketing, Branding, Digital Environment and Sustainability Management (UB-specific)

Universitat de Barcelona
1 year
Master's degree
On campus
Barcelona
Spanish
05 October 2020
Application deadline: 04 October 2020
6,450 EUR
Master's Degree in Marketing, Branding, Digital Environment and Sustainability Management (UB-specific)

Program description

Master's Degree in Marketing, Branding, Digital Environment and Sustainability Management (UB-specific)

The main objectives of this program are:

  • To develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.
  • To master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
  • To be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
  • Brand equity analysis brand assessment.
  • International brand management

Admission requirements

This program is suitable for:

  • Degree and diploma holders.
  • Holders of pre-EHEA degrees.
  • People without a university qualification who can provide evidence of at least three years of professional experience.

For more information about admission requirements, please visit the university website.


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Tuition fees

The enrollment fee for this program is 6.450,00 €.

Qualification

Master (Degree Universitat Barcelona)

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About this institute

Universitat de Barcelona logo

Universitat de Barcelona 

The University of Barcelona, founded in 1450, is a comprehensive higher education institution that presents deep academic tradition coupled with frontier scientific knowledge. It is located in the city of Barcelona, one of the main cosmopolitan hubs in the Mediterranean...


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Why study at Universitat de Barcelona

Why choose the University of Barcelona?

  • It is the top-rated Spanish university in the most prestigious international university rankings.
  • It is among the 25 best universities of the world with more than 400 years of history.
  • It is situated in Barcelona, one of the best university cities in the World.
  • It offers a wide range of course offerings: bachelor’s degree courses, master’s degree courses, doctoral programs and other specific courses and programs.

Contact info

Universitat de Barcelona

Gran Via de les Corts Catalanes, 585
08007 Barcelona Catalunya
Spain

 Show phone number
www.ub.edu

Request information

Want to know more about Master's Degree in Marketing, Branding, Digital Environment and Sustainability Management (UB-specific)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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