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Fashion Marketing (Professional Associate's Degree)

The New School
Program overview
2 years
Full time/part time
Associate's degree
Start dates
New York City
September 2020

New York City
January 2021

New York City
September 2021

New York City
January 2022

Program description

Fashion Marketing

Fashion Marketing and Communication (Professional Associate's Degree)

The Associate’s in Applied Science (AAS) degrees at Parsons are intensive programs designed for students who have some college experience and want to launch a new career in fashion and design. Our students enter the school as experienced attorneys, teachers, musicians, sales associates, and chefs. When they graduate from Parsons, they are marketers and merchandisers versed in the language, process, and technology of their new field.

Intensive, Flexible Program

The AAS in Fashion Marketing and Communication at Parsons is an intensive, flexible program centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within wider fashion systems. You learn about trend, visual, and consumer research and gain skills in interpreting data to extract insights. You identify and distill social, cultural, and economic trends and attitudes and influence discourse on topics such as gender, race, consumption, and well-being. 

Access to the NYC Fashion Industry 

A core part of the AAS Fashion Marketing and Communication curriculum is the School of Fashion Lab Series, which includes weekly lectures by internationally prominent figures in the fashion industry. Presentations focus on current practices in relationship to larger trends in design, marketing, media, technology, and sustainability. The discussion of concepts and issues that emerges from the weekly lectures supports you in applying current industry practice and insights in your own work and allows you to reflect on and shape your professional aspirations. 

Admission requirements

For admission requirements and application guidelines please request information or visit The New School's website. 


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Program content

The curriculum focuses on the way users interface with brands. Students learn the fundamentals of communication strategy and how to develop a written, visual, and digital narrative. Electives allow you to specialize in an area of fashion communication, and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about the current status of the fashion industry. Internships develop your skills and network, making you a competitive member of the fashion workforce. 

You can complete your degree in two to four semesters of full-time study, depending on the number of transfer credits you bring to your AAS program.

Tuition fees

Fill in the 'request information' form to contact the university and receive current tuition costs. 

Scholarships & funding

Merit-based partial scholarships are available. Request information to learn more!

Qualification

Upon completion of this program, graduates will be awarded a professional Associate’s in Applied Science in Fashion Marketing and Communication. 

Continuing studies

As a Fashion Marketing and Communication student, you employ an integrated approach to research, design, strategy, and creative thinking. You collaborate with Fashion Design students on competitions and on projects with external partners like Louis Vuitton, HUGO BOSS, Under Armour, ISKO, Byredo, and CARE, researching concepts and strategies involved in bringing innovative solutions, products, and systems to the global stage. Electives on socially and environmentally responsible manufacturing and global practice and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about present-day concerns of the fashion world.

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About this institute

The New School

Study in one of the greatest cities in the world, NYC

Founded in 1919 and located in Greenwich Village, The New School is a comprehensive university in New York City. The university is a place for creative scholars, artists, and designers to interact with a massively diverse community, discuss ideas, and...


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Contact info

The New School

66 West 12th Street
NY 10011 New York
United States of America

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