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Bachelor of Business Administration: Major in Luxury Brand Management

Swiss School of Higher Education
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English
Start dates
Montreux
14,000 CHF
February 2021

Montreux
14,000 CHF
September 2021

Montreux
14,000 CHF
February 2022

Montreux
14,000 CHF
September 2022

Program description

Bachelor of Business Administration: Major in Luxury Brand Management

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills.

Admission requirements

  • Photocopy of all academic diplomas or certificates obtained, translated to English language
    • High School Diploma or equivalent
  • Photocopy of valid foreign passport or permit (ID must be in English)
  • CV or Resume
  • Two recommendation letters
  • Certificate of English proficiency
    • In Swiss School of Higher Education we have the following requirements for English language proficiency: IELTS 6.5 / TOEFL (IBT) 80


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Program content

Year 1

Semester 1

  • Accounting I
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits

Semester 2

  • Accounting II
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information Systems
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation

Year 2

Semester 3

  • Brand Identity in the Luxury Sector
  • Managing Organizational Change
  • Business Law I
  • Luxury Quality Management
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Industrial Visits

Semester 4

  • Negotiation Skills
  • Statistics
  • Luxury Goods and Services Markets
  • New Business Development
  • Luxury Product Design
  • Cost Management
  • Business Law II
  • Negotiating

Year 3

Semester 5

  • Social Business Management
  • Luxury Brand Analyses and Marketing Strategies
  • Fashion Forecasting
  • Luxury Brand Management
  • Counterfeits in the Luxury Sector
  • Managing Jewellery and Luxury Watches
  • Retail Management
  • Industrial Visits

Semester 6

  • Bachelor Thesis or Internship*

* The best students get the opportunity to do internship during the last semester of the program that we provide

Scholarships & funding

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit (10%). For more information about scholarships, please visit the university website.

Tuition fees

The tuition fees for this program are 14 000 CHF per semester. Total price for the whole duration of studies is 84 000 CHF. - for international students. There are deductions for the local/Swiss students.

Qualification

Degree Awarded: Bachelor of Business Administration with a Major in Luxury Brand Management

Credits: 185 ECTS

Request info

Want to know more about this program, Bachelor of Business Administration: Major in Luxury Brand Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Swiss School of Higher Education logo

Swiss School of Higher Education

Swiss School of Higher Education (SSHE) is a private boutique style business school situated right in the center of picturesque Swiss city Montreux. SSHE specializes in business disciplines with a major in Events and Luxury Brand Management. Students can benefit...


Read more about this school

Why study at Swiss School of Higher Education

  • Individual approach
  • Small sizes classroom
  • Teachers, who are active business practioners or business owners
  • Privately accredited
  • Internships to the best students

Switzerland ranked #2 study abroad country

Switzerland has been ranked the #2 study abroad country in Europe (and #4 in the world) for 2020! If you want to experience the beauty of the Swiss Alps, explore beautiful towns, and sample world-renowned cuisine, Switzerland is a great study abroad option.

Contact info

Swiss School of Higher Education

Grand Rue 92
1820 Montreux Vaud
Switzerland

 Show phone number
sshe.ch

Request information

Want to know more about Bachelor of Business Administration: Major in Luxury Brand Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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