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Bachelor of Business Administration: Major in Event Management

Swiss School of Higher Education
Program overview
3 years
Full time
Bachelor's degree
Scholarships available

Start dates
14,000 CHF
February 2023

14,000 CHF
September 2023

14,000 CHF
February 2024

14,000 CHF
September 2024

About this program

Bachelor of Business Administration: Major in Event Management

The Bachelor of Arts Program in Event Management explores the concepts, characteristics and management of events in various locations allowing the student to acquire solid knowledge of business processes and analytical techniques as well as sound technical skills. This course offers aspects of creation, finance, marketing, risk assessment and human resources.

Demand is growing in the Event Industry with an estimated 200 million people who work in the Event Management field. These festivals, sports events, music concerts, conferences, exhibitions and meetings are an economic and social driver for many companies, cities, regions and countries. Examples of these include: The Montreux Jazz Festival, The Olympics, the World Cup, the Rio de Janerio Carnival and the Davos Economic Forum.

Students who have graduated with diplomas in Bachelor Event Management have found jobs with major companies such as: UEFA, FIFA, IOC, FIBA and a variety of Event Companies.

Admission requirements

  • Photocopy of all academic diplomas or certificates obtained, translated to English language
    • High School Diploma or equivalent
  • Photocopy of valid foreign passport or permit (ID must be in English)
  • CV or Resume
  • Two recommendation letters
  • Certificate of English proficiency
    • In Swiss School of Higher Education we have the following requirements for English language proficiency: IELTS 6.5 / TOEFL (IBT) 80

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Program content

Year 1

Semester 1

  • Accounting I
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits

Semester 2

  • Accounting II
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information Systems
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation

Year 2

Semester 3

  • Introduction to Event Management
  • Managing Organizational Change
  • Business Law I
  • Operations Management and Logistics
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Industrial Visits

Semester 4

  • Negotiation Skills
  • Statistics
  • Planning and Financial Management for Events
  • New Business Development
  • Food and Beverage Management
  • Cost Management
  • Business Law II
  • Negotiating

Year 3

Semester 5

  • Social Business Management
  • Sustainable Events Management
  • Foundation of Hospitality Management
  • Conference and Event Planning
  • Advanced Meeting Planning
  • Managing International Events
  • Fundraising for Events
  • Industrial Visits

Semester 6

  • Bachelor Thesis or Internship*

* The best students get the opportunity to do internship during the last semester of the program that we provide

Scholarships & funding

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit (10%). For more information about scholarships, please visit the university website.


The tuition fees for this program are 14 000 CHF per semester. Total price for the whole duration of studies is 84 000 CHF. - for international students. There are deductions for the local/Swiss students.


Degree Awarded: Bachelor of Business Administration with a Major in Event Management

Credits: 185 ECTS

Career paths

  • Professional Sports Teams
  • International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
  • Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
  • Brands and sponsorships (Red Bull, Omega, Rolex)
  • Arenas (O2, Allianz Arena)
  • Theme parks (Disney, Four Flags, EURO Park)
  • Movies production
  • TV production
  • Meetings, Incentives, Conferences and Meetings (MICE)

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About this institute

Swiss School of Higher Education

Swiss School of Higher Education (SSHE) is a private boutique style business school situated right in the center of picturesque Swiss city Montreux. SSHE specializes in business disciplines with a major in Events and Luxury Brand Management. Students can benefit...

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Why study at Swiss School of Higher Education

  • Individual approach
  • Small sizes classroom
  • Teachers, who are active business practioners or business owners
  • Privately accredited
  • Internships to the best students


Average rating 5

Based on 2 reviews.

I have been able to learn valuable skills within my major and grasp a deeper understanding of business and events. The professors are great with providing any extra help needed and adminstration is always available to help! Also they do a great job with helping students look for internships
I’m a student of 19y.o and I sould say that I’ve never studied abroad before, but SSHE provided me with a nice start. Comfortable classes, interactive learning, friendly atmosphere, nice cafeteria, teachers with humor,.. everything is here. Location of the school adds a special vibe when you study or just take a walk around. I like it here

Contact info

Swiss School of Higher Education

Grand Rue 92
1820 Montreux Vaud

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Message the school

Want to know more about Bachelor of Business Administration: Major in Event Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 2 reviews.