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MA Media Arts Management

Solent University
1 year
Full time/part time
Master's degree
12,500 GBP excl. VAT

Program description

MA Media Arts Management

Build your knowledge of the commercial aspects of the creative industries. Solent’s innovative MA Media Arts Management focuses on the various forces shaping the media and cultural industries. You’ll also explore how political, economic, social, legal and technological frameworks have a direct influence.

You’ll gain a thorough understanding of management and administrative functions to enable effective management within the sector. You’ll also delve into the challenges facing managers and executives working within the creative industries.

Financial planning and marketing communications are key elements of the curriculum. You’ll explore financial and accounting practices and how they can be applied to an artistic environment. You’ll also be introduced to the marketing mix and the many traditional and emerging mediums for reaching your target audiences.

The final major project will give you the opportunity to demonstrate your skills in the areas of organisation and project management, research, critical thinking and analysis in a related area of particular interest to you.

The course’s commercial focus within the context of the media industry makes it accessible to candidates from a wide variety of backgrounds. This includes graduates from media-related or business-related degrees. Professionals already working within the media industry who wish to build upon their existing knowledge are also invited to apply.

Studying in Southampton means you'll be learning in a vibrant city with a thriving cultural community. The city’s new Cultural Quarter, which is right on the University’s doorstep, sits at the heart of this. The Quarter is a creative hub offering museums, performance space, concert venues, and art galleries, including Solent’s ownShowcase Gallery.

Learn how to apply the fundamentals of financial planning, marketing communications and administrative management to organisations within the media industry.

What does this course lead to?

Graduates will be well-equipped to take on managerial and executive positions, such as marketing manager, press officer, or social media account executive roles, within all sizes of media and arts organisations.  

Who is this course for?

The course will suit candidates interested in the business-end of the media and culture industries. The course is ideal for graduates from a both a production and a ‘studies’ background. 

Admission requirements

Honours degree at 2:2 or higher in a relevant discipline

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a Pre-Sessional English Language Course for international students who wish to improve their level of English before starting a degree course.

Does this course require proof of English proficiency?

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Program content

Year one

Core units

  • Media and Cultural Policy
  • Financial Planning and Management in the Creative Industries
  • Media Arts Administration and Management
  • Marketing Communications


  • Dissertation or Major Work Based Project

Scholarships & funding

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. 

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About this institute

Solent University

Solent University

Solent University is all about creating opportunities: for its students, for its staff, for its partners. It offers expertise and experiences you couldn’t get anywhere else, opening doors and making introductions. We’re focused on the practical side of higher education...

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Contact info

Solent University

Solent University
E Park Terrace
SO14 0YN Southhampton
United Kingdom

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